BTY Brand Identity لوگو و کاربردهای آن by Etude Digital is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.

برنزگرافیک· 2022

BTY Brand Identity لوگو و کاربردهای آن

by Etude Digital

Client: BTY Group

جایزه برنزی A' Design Award Winner in گرافیک Category

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Verified Award Winner

Verify Award Status for #138763

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Colors

The Design

About BTY Brand Identity لوگو و کاربردهای آن

هویت برند BTY یک برنامه لوگو و کاربردهای آن است که برای گروه BTY طراحی شده است. نشان لوگو تفسیری تحلیلی و ریاضی از لحظه‌ی باز شدن بادبان ژنیکر است. این طراحی همچنین به تحولی اشاره دارد که بادبان ژنیکر در مسابقات قایقرانی بادبانی ایجاد کرد. این نشان نمایانگر آینده‌ای است که در آن انسان‌ها فناوری را هدایت می‌کنند. بیش از ۳۰۰ طرح مدادی پیش از پالایش در رسانه‌ی دیجیتال کشیده شد تا هندسه‌ی مورد نظر به دست آید. رنگ سیاه رنگ اصلی است که با رنگ‌های روشن پشتیبانی می‌شود. فرم سیاه و سفید امکان بازتولید آسان روی بسترهای مختلف را فراهم می‌کند.

The Recognition

About the جایزه برنزی A' Design Award

BTY Brand Identity لوگو و کاربردهای آن برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از BTY Brand Identity لوگو و کاربردهای آن انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. BTY Brand Identity لوگو و کاربردهای آن نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer