Lamay Island's Souvenir Series بسته‌بندی برند by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2022
Lamay Island's Souvenir Series بسته‌بندی برند
by Chia-Hui Lien and Jen-Wei Huang
Client: Chia-Hui Lien
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #138794The Design
About Lamay Island's Souvenir Series بسته‌بندی برند
مجموعه سوغات جزیره لامای یک طراحی بسته‌بندی هدیه برای ماهی خشک‌شده و چوب‌های ماهی تهیه‌شده از تن زردباله است. تصویر بصری بر پایه چشم‌انداز و فرهنگ جزیره لامای در تایوان طراحی شده و صخره محلی موسوم به گلدان سنگی به‌عنوان طرح گرافیکی اصلی به‌کار رفته است. جعبه بیرونی از جنس کاغذ ساخته شده و با درپوش مغناطیسی باز می‌شود و ابعاد آن ۳۴ در ۲۳ در ۶ سانتی‌متر است. در چاپ از رنگ ویژه طلایی برنزی و روکش براق موضعی استفاده شده است. یک کیسه زیپ‌دار داخلی، ماهی خشک‌شده را تازه نگه می‌دارد. پس از مصرف غذا، جعبه را می‌توان برای نگهداری اشیا دوباره استفاده کرد.
The Recognition
About the جایزه برنزی A' Design Award
Lamay Island's Souvenir Series بسته‌بندی برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Lamay Island's Souvenir Series بسته‌بندی برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Lamay Island's Souvenir Series بسته‌بندی برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
- Dimensions & Packaging
- The outer box size of this package is W34cmxD23cmxH6cm.
- Tags
- Brand，Packaging design
- Production Technology
- This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
- Design Challenge
- The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
- Research
- From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
- Inspiration
- From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
- Project Duration
- This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
- Operation Flow
- Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
- Patents
- Chia-Hui Lien , Jen-Wei Huang
- Team Members
- Designer: Chia-Hui Lien , Jen-Wei Huang
- Image Credits
- Designer: Chia-Hui Lien , Jen-Wei Huang
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