Una Luna بسته‌بندی شیرینی‌جات by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.
آهنبسته‌بندی· 2022
Una Luna بسته‌بندی شیرینی‌جات
Client: Sot B&d
جایزه آهنی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #139030The Design
About Una Luna بسته‌بندی شیرینی‌جات
اونا لونا طراحی بسته‌بندی برای مجموعه‌ای ممتاز از آب‌نبات‌های میوه‌ای است که با شکلات تلخ ایتالیایی پوشش داده شده‌اند. دو جعبه طراحی شده که به نام «باغ گیلاس» و «گل‌های سرخ و انگورها»، برگرفته از مصراع‌هایی از اشعار معروف اوکراینی نام‌گذاری شده‌اند. هر جعبه تصویری کلاژی دارد که از عناصر جداگانه ساخته شده است و میوه‌ی به‌کاررفته در هر مجموعه در سرتاسر ترکیب‌بندی تکرار می‌شود. زمینه‌ی مشکی و حروف‌نگاری مینیمال، ظاهری مدرن و شیک به آن می‌بخشد. جعبه‌ها با فناوری چاپ افست و پوشش مات چاپ شده‌اند و برخی جزئیات با ورق‌طلای مسی برجسته‌کاری شده‌اند.
The Recognition
About the جایزه آهنی A' Design Award
Una Luna بسته‌بندی شیرینی‌جات برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Una Luna بسته‌بندی شیرینی‌جات انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Una Luna بسته‌بندی شیرینی‌جات به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
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