Drive2Extremes Multivision اثر هنری عکاسی by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 جایزه نقرهای A' Design Award in طراحی عکاسی و دستکاری عکس Competition Category.
نقرهعکاسی· 2022
Drive2Extremes Multivision اثر هنری عکاسی
Client: Porsche Middle East and Africa FZE
جایزه نقرهای A' Design Award Winner in عکاسی Category
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The Design
About Drive2Extremes Multivision اثر هنری عکاسی
Drive2Extremes Multivision مجموعهای از آثار هنری عکاسی است که دو منظرهی متضاد را در یک تصویر واحد گرد هم میآورد. خودروی پورشه تایکان کراس توریسمو نخست بر روی مرداب یخزدهای در لاپلند، در شمال مدار قطبی، عکاسی شد. دو هفته بعد، خودرو در همان موقعیت نسبت به دوربین و در وضعیت مشابه خورشید، در صحرای عربستان در امارات متحده عربی قرار داده شد. سپس این دو نما از طریق تکنیکهای نوردهی چندگانه با یکدیگر ادغام شدند. هدف، گرد هم آوردن مناظر قطبی و صحرایی در یک تصویر واحد بود. این آثار هنری در چندین اندازه تولید شدند.
The Recognition
About the جایزه نقرهای A' Design Award
Drive2Extremes Multivision اثر هنری عکاسی برنده جایزه نقرهای A' Design Award است، شناختی فوقالعاده معتبر که به طراحیهای سطح بالای زیبا، والا و تأثیرگذار اعطا میشود. برندگان نقره آثاری بسیار درخشان و فوقالعاده خلاقاند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان میدهند. از Drive2Extremes Multivision اثر هنری عکاسی انتظار میرود اثری شگفتانگیز و نمونه باشد که بهطور چشمگیری حرفهای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقرهای A' Design Award اختراعی بسیار قابلتوجه و ستوده است که سود میرساند و مرزهای هنر، علم، طراحی و فناوری را پیش میبرد. Drive2Extremes Multivision اثر هنری عکاسی آفرینشی است که به آن بسیار رشک برده میشود، خواستهها را بیدار میکند، احساسات مثبت میآورد و حیرت و شگفتی برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- Sandy Mcintosh
Rita el Hachem
Guild Finland. - Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
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