Bank of England عکاسی by Matteo Ruisi is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی عکاسی و دستکاری عکس Competition Category.
برنزعکاسی· 2022
Bank of England عکاسی
by Matteo Ruisi
Client: Bank of England
جایزه برنزی A' Design Award Winner in عکاسی Category
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The Design
About Bank of England عکاسی
یکی از وظایف بانک انگلستان، چاپ اسکناس است. اسکناس‌های پوند استرلینگ بریتانیا دارای ویژگی‌های متفاوتی هستند که آنها را منحصربه‌فرد می‌کند. عکاسی از این اسکناس‌ها به‌عنوان بخشی از یک پروژه هویت بصری گسترده‌تر معرفی شده است، با این حال، اسکناس‌ها تنها با رعایت مقررات دقیق قابل بازتولید هستند. این عکس‌ها که با لنز ماکرو گرفته شده‌اند، ویژگی‌های امنیتی، شخصیت‌ها و زیبایی طراحی آنها را به تصویر می‌کشند. این تصاویر در ۳ دسته گروه‌بندی شده‌اند: گروه‌های اسکناس، جزئیات و انتزاعی.
The Recognition
About the جایزه برنزی A' Design Award
Bank of England عکاسی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Bank of England عکاسی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Bank of England عکاسی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract. - Dimensions & Packaging
- Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB - Tags
- Banknotes, Bank of England, Notes, Pound Sterling, British Pound
- Production Technology
- The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand. - Design Challenge
- There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
- Research
- The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
- Inspiration
- The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
- Project Duration
- The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent. - Operation Flow
- Images for branded photography can be used on digital and print applications.
- Patents
- Bank of England
- Team Members
- Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell - Image Credits
- Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell
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