Valenlime بستهبندی by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی بستهبندی Competition Category.
برنزبستهبندی· 2022
Valenlime بستهبندی
Client: Valenlime Co.
جایزه برنزی A' Design Award Winner in بستهبندی Category
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The Design
About Valenlime بستهبندی
والنلایم یک طراحی بستهبندی برای آجیل و میوههای خشک است که فاقد هرگونه شکر یا مواد افزودنی میباشد. ابعاد بسته ۱۱۰ میلیمتر عرض، ۲۷.۲ میلیمتر عمق و ۱۱۵ میلیمتر ارتفاع است. این اندازه به گونهای انتخاب شده که حمل آن آسان باشد و ظرفیت کانتینرهای حملونقل به طور کامل مورد استفاده قرار گیرد، که این امر ردپای کربنی حملونقل را کاهش میدهد. رنگهای روشن اکولاین و تصویرسازیهای چاپی از میوهها جایگزین عکسها شدهاند. یک پنجره شفاف، میوه خشک واقعی درون بسته را نمایان میسازد و یک نخ کنفی در امتداد حاشیه، تصویرسازی را به محتویات بسته پیوند میدهد.
The Recognition
About the جایزه برنزی A' Design Award
Valenlime بستهبندی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحیهای برجستهای اعطا میشود که با خلاقیت، نبوغ و زیرکی متمایز میشوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاقاند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید میکنند. از Valenlime بستهبندی انتظار میرود شیئی بسیار ارجمند، ستوده و دوستداشتنی باشد که بهطور چشمگیری حرفهای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویهها را در هنر، علم، طراحی و فناوری در خود جمع میکند و به سبب توجه به جزئیات برجسته است. Valenlime بستهبندی نیازها را زیبا برآورده میکند، به خواستهها دست میزند، احساسات را مجذوب میسازد و کنجکاوی را برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
- Dimensions & Packaging
- Width 110mm x Depth 27.2mm x Height 115mm
- Tags
- Dried Fruit, Packaging, Creative Design, Valenlime
- Production Technology
- Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
- Design Challenge
- We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature! - Research
- The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature! - Inspiration
- The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
- Project Duration
- This project was started at January 2018 in Tehran-Iran and was ended on September 2018
- Operation Flow
- The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
- Patents
- Copyright Valenlime co., all right reserved.
- Team Members
- Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar - Image Credits
- Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
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