Proshot Coffee بسته بندی by Mohsen Koofiani

Proshot Coffee بسته بندی by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2022 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.

نقرهبسته‌بندی· 2022

Proshot Coffee بسته بندی

by Mohsen Koofiani

Client: Proshot Coffee

جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

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Colors

The Design

About Proshot Coffee بسته بندی

این پروژه روند تولید قهوه از کاشت تا ارائه محصول را نشان می دهد. خلق این غول های خیالی و ابزار عشایری آنها برای حمایت از محیط زیست و آگاهی مصرف کننده از مراحل سخت تولید قهوه و همچنین حمایت از افرادی است که برای ساخت این محصول زحمت می کشند و دیده نمی شوند. این شخصیت های انقلابی قهوه به کودک درون انسان ها و دنیای خیالی آن ها اشاره دارند. تصویرسازی با تکنیک آبرنگ انجام شده است. استفاده از قطعات براق در تکنیک چاپ باعث می شود بسته ها بیشتر دیده شوند.

The Recognition

About the جایزه نقره‌ای A' Design Award

Proshot Coffee بسته بندی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Proshot Coffee بسته بندی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Proshot Coffee بسته بندی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
Dimensions & Packaging: 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm
Tags: Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
Production Technology: In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic).
Design Challenge: Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
Research: Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter.
Inspiration: The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
Project Duration: The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
Operation Flow: 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Image Credits: Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani