Alpine Sprout بسته‌بندی چای سبز by Jie Yang is a highly esteemed winner of the very prestigious 2022 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2022
Alpine Sprout بسته‌بندی چای سبز
by Jie Yang
Client: Decelent
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
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The Design
About Alpine Sprout بسته‌بندی چای سبز
آلپاین اسپراوت یک طراحی بسته‌بندی برای چای سبز کوهستانی است که در شهرستان ووفنگ، استان هوبی چین کشت می‌شود. این چای در ارتفاعات و صخره‌های بلند رشد می‌کند و چیدن برگ‌های آن کاری دشوار است. اشکال انتزاعی از کوه‌های پرشیب و خوشنویسی چینی بر روی جعبه بیرونی نقش بسته‌اند تا بازتابی از محیط دشوار رشد و کار چای‌چینان باشند. الگویی برجسته و فرورفته در کنار جعبه، یادآور جاده باستانی چای و اسب است. جعبه بیرونی از مقوای تجزیه‌پذیر ساخته شده و یک کیسه کاغذی تجزیه‌پذیر نیز چای را در درون خود جای می‌دهد.
The Recognition
About the جایزه برنزی A' Design Award
Alpine Sprout بسته‌بندی چای سبز برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Alpine Sprout بسته‌بندی چای سبز انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Alpine Sprout بسته‌بندی چای سبز نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
- Dimensions & Packaging
- The outer package is 100 mm thick, 350 mm long and 350 mm wide.
- Tags
- Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
- Production Technology
- Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
- Design Challenge
- 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing. - Research
- This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
- Inspiration
- Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
- Project Duration
- The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
- Operation Flow
- Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
- Team Members
- JieYang
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