Wan Xiang Sheng بسته‌بندی چای

Press Kit

Unique Properties

The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.

Dimensions & Packaging

Width 285mm x Depth 105mmx Height 105mm

Tags

zen, multiple angles, packaging, tea

Production Technology

Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process

Design Challenge

Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.

Research

This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.

Inspiration

This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.

Project Duration

The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020

Operation Flow

Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.

Image Credits

#1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.