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Temple of Heaven جعبه کادو بستنی by Jiuzhou Li

Temple of Heaven جعبه کادو بستنی by Jiuzhou Li is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.


برنزبسته‌بندی· 2023

Temple of Heaven جعبه کادو بستنی

by Jiuzhou Li

Client: Li jiuzhou Studio

جایزه برنزی A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

Verify Award Status for #141808

Colors

The Design

About Temple of Heaven جعبه کادو بستنی

ویژگی منحصر به فرد طراحی این است که بسته بندی بیرونی و کالاها به گونه ای ساخته شده اند که مفهوم و منشاء طراحی خود را در ترکیب برای فروش و نمایش نشان دهند. داخل جعبه بسته بندی یک لایه عایق وجود دارد و در دو طرف آن مکان هایی برای کیسه های یخ تعبیه شده است که پس از خرید مشتریان می تواند دمای داخلی را برای مدت طولانی بسیار پایین نگه دارد. هدایا اقلام ضروری برای چینی ها برای دیدار با اقوام و دوستان هستند. بهترین هدیه برای دیدار دوستان، خوش شانسی است. با این ایده، "معبد بهشت ​​- قرعه کشی رویایی برای چین» جعبه هدیه بستنی به وجود آمد.

The Recognition

About the جایزه برنزی A' Design Award

Temple of Heaven جعبه کادو بستنی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Temple of Heaven جعبه کادو بستنی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Temple of Heaven جعبه کادو بستنی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Gifts are essential items for Chinese people to visit relatives and friends. The best gift for visiting friends is to bring good luck. "Good luck, success, longevity, happiness and wealth" are the five most popular auspicious elements. "Temple of Heaven -Dream draw for China" ice cream gift box came into being.

The gift box packaging is the style of the Temple of Heaven white marble balustrade, so that ice cream can be inserted and combined into several boxes for commodity display.
Dimensions & Packaging
ice cream Width 4.6mm x Depth 4.6mm x Height 100mm
Protective shell of ice cream Width 60mm x Depth 60mm x thickness 1mm x Height 110mm
The bottom of ice cream Width 62mm x Depth 62mm x thickness 1mm x Height 8mm
Ice cream gift box Width 520mm x Depth 230mm x Height 100mm
Tags
Ice cream, gift, Multiple flavors, box
Production Technology
Five flavors of ice cream, ice cream sticks and their transparent outer packaging are bioplastics. The outer packaging box is covered with silver cardboard and waterproof film.
Design Challenge
The gift box packaging is the style of the Temple of Heaven white marble balustrade, and there are holes in the top of the packaging, so that ice cream can be inserted and combined into several boxes for commodity display.There are five flavors of ice cream in the package. The structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
Research
China lacks high-grade ice cream gifts.

The edible part of the ice cream is shaped by an auspicious cloud style stigma, and the auspicious cloud represents good luck. Eating auspicious clouds in China means that something very lucky will accompany you. On the outer packaging, there are five auspicious wishes: "Always have good luck, be successful, always be young and healthy, always be happy and inexhaustible wealth."

In Chinese traditional culture, the five auspicious elements of "Good luck, success, longevity, happiness and wealth" respectively represent the five basic elements of nature, "Fire, Wood, Earth and Gold Water". They are "red, green, brown, white and blue"
Inspiration
The unique feature of the design is that the outer packaging and commodities are made into a way to show their meaning and design origin in combination for sale and display. And the structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
Project Duration
The project started in January 2022 in Beijing and finished in August 2022 in Beijing.
Operation Flow
Ice cream as a gift for friends. After eating, you can see "sign Dream draw for China" on the ice cream stick, which means to get the best luck in China. The outer packaging of ice cream can be used as storage items after use. Each one has a good blessing printed on it.

When selling, ice cream can be inserted into the hole above the box, and multiple boxes are combined side by side, which becomes the style of the white jade railing of the Temple of Heaven. When you sell it, you don't have to be afraid that the ice cream will melt due to the weather, because there is a special place for ice packs in the gift box package, which can guarantee that it won't melt within 12 hours.
Image Credits
IP Lijiuzhou/ COPYRIGHT Lijiuzhou/ IMAGE Lijiuzhou/ PHOTO Lijiuzhou

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