Heivy بسته‌بندی نوشیدنی کلاژن by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2023
Heivy بسته‌بندی نوشیدنی کلاژن
by Jessica Yang - WeBranding Global
Client: WeBranding Global
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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The Design
About Heivy بسته‌بندی نوشیدنی کلاژن
هیوی (Heivy) یک طراحی بسته‌بندی و هویت برند برای مجموعه‌ای از نوشیدنی‌های کلاژن مایع است. این مجموعه شامل پنج محصول با نام‌های لالبای (Lullaby)، آپلیفت (Uplift)، ریوایو (Revive)، فورتیفای (Fortify) و پروتکت (Protect) می‌باشد. هر بطری از رنگ‌ها و الگوهای اختصاصی خود برای بیان طعمی متفاوت بهره می‌برد، در حالی که چیدمانی مشترک، یکپارچگی کل مجموعه را حفظ می‌کند. این نوشیدنی‌ها در بطری‌های شیشه‌ای با ابعاد ۳۵ در ۳۵ در ۱۰۷ میلی‌متر ارائه می‌شوند که از موادی کاملاً بازیافت‌پذیر ساخته شده‌اند. هدف این طراحی، ارائه پیامی روشن و منسجم از سلامت و شادابی برای برند است.
The Recognition
About the جایزه برنزی A' Design Award
Heivy بسته‌بندی نوشیدنی کلاژن برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Heivy بسته‌بندی نوشیدنی کلاژن انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Heivy بسته‌بندی نوشیدنی کلاژن نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
- Dimensions & Packaging
- Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm) - Tags
- Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
- Production Technology
- When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
- Design Challenge
- Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
- Research
- Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
- Inspiration
- Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
- Project Duration
- The brand started in 2017 in New York, NY.
Rebranded in September 2020.
The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia. - Operation Flow
- By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
- Team Members
- Creative Director: Jessica Yang
WBG Creative Team
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