Re Form عملکرد اصلی by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی جواهرات Competition Category.
برنزجواهرات· 2023
Re Form عملکرد اصلی
by Chow Tai Fook Jewellery Creative Centre
Client: Chow Tai Fook Jewellery
جایزه برنزی A' Design Award Winner in جواهرات Category
Verified Award Winner
Verify Award Status for #142217The Design
About Re Form عملکرد اصلی
ری‌فرم (Re:Form) یک مجموعه جواهرات متشکل از سه مهره لغزان و یک زنجیر است. مهره‌های لغزان معمولاً اجزای پنهانی هستند که برای تنظیم طول گردنبند و دستبند به کار می‌روند. ری‌فرم این مهره لغزان را به عنصر اصلی طراحی تبدیل می‌کند. هر مهره را می‌توان در هر نقطه‌ای از زنجیر قرار داد، به این ترتیب پوشنده می‌تواند یک گردنبند، دستبند یا آرایش‌های دیگری بسازد. یک زنجیر ۳۶ اینچی بیش از ۱۲۰ ترکیب و یک زنجیر ۱۸ اینچی حداقل ۹۰ ترکیب را امکان‌پذیر می‌سازد. این مجموعه پوشنده را به مشارکت در خلق دعوت می‌کند و از سبکی ساده و ماندگار پشتیبانی می‌نماید.
The Recognition
About the جایزه برنزی A' Design Award
Re Form عملکرد اصلی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Re Form عملکرد اصلی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Re Form عملکرد اصلی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
- Design Challenge
- Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
- Inspiration
- In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.
The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator. - Operation Flow
- Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
- Team Members
- Chow Tai Fook Jewellery Creative Centre
- Image Credits
- Chow Tai Fook Jewellery Creative Centre
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