Dragon Boat Festival جعبه هدیه تنقلات by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2023
Dragon Boat Festival جعبه هدیه تنقلات
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #142241The Design
About Dragon Boat Festival جعبه هدیه تنقلات
جشنواره قایق اژدها جعبه هدیه‌ای برای تنقلات است که برای یک جشن سنتی چینی طراحی شده است. این طرح صحنه‌ای باشکوه از یک جشن سلطنتی باستانی را به سبک چاپ‌های چوبی سنتی مردمی به نمایش می‌گذارد. جعبه با فناوری صنعتی قالب‌سازی ساخته شده و با پارچه‌ای به رنگ آبی آسمانی پوشانده شده است. خطوط طلایی جزئیات تصویر را مشخص می‌کنند و یک صفحه فلزی طلایی در مرکز آن، روی کاغذی طلایی‌رنگ قرار گرفته است. جعبه در دو جهت مخالف باز می‌شود. شش جعبه بلند در دو لایه درون آن جای گرفته‌اند که می‌توانند به‌صورت یک طومار واحد به هم متصل شوند یا جداگانه نمایش داده شوند.
The Recognition
About the جایزه برنزی A' Design Award
Dragon Boat Festival جعبه هدیه تنقلات برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Dragon Boat Festival جعبه هدیه تنقلات انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Dragon Boat Festival جعبه هدیه تنقلات نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
- Dimensions & Packaging
- Box size: 400mm long, 293mm wide, 153mm high
- Tags
- Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
- Production Technology
- The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
- Design Challenge
- As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
- Research
- The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
- Inspiration
- The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
- Project Duration
- The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
- Operation Flow
- The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
- Team Members
- Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli - Image Credits
- Li An
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