Lidu Sorghum 1308 بسته بندی مشروبات الکلی by Carson Wu is a highly esteemed winner of the very prestigious 2023 جایزه طلایی A' Design Award in طراحی بسته‌بندی Competition Category.
طلابسته‌بندی· 2023
Lidu Sorghum 1308 بسته بندی مشروبات الکلی
by Carson Wu
Client: Jiangxi Lidu Liquor Co., Ltd.
جایزه طلایی A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
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The Design
About Lidu Sorghum 1308 بسته بندی مشروبات الکلی
این یک حس قوی از تاریخ و مراقبت انسان دوستانه است. آبکاری طلای گرادیان برای نشان دادن گرانبها طلا مانند گودال باستانی و میکروب ها اعمال می شود و به عنوان تاییدیه ای برای کیفیت استثنایی Lidu Sorghum 1308 عمل می کند. و عناصری مانند مهر موم مهر و موم و برچسب گواهی گنجینه ملی به عنوان ارائه شده است. شواهد تاییدی عنصر خلاق اصلی و عناصر کمکی برای ایجاد یک تعادل هماهنگ ترکیب شده اند که لوکس را برجسته می کند.
The Recognition
About the جایزه طلایی A' Design Award
Lidu Sorghum 1308 بسته بندی مشروبات الکلی برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Lidu Sorghum 1308 بسته بندی مشروبات الکلی انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Lidu Sorghum 1308 بسته بندی مشروبات الکلی احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
- Dimensions & Packaging
- 12CM*10CM*35CM
- Tags
- Baijiu, spirit, packaging
- Production Technology
- The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
- Design Challenge
- The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
- Research
- Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
- Inspiration
- With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
- Project Duration
- January 1, 2022
Jiangxi China - Operation Flow
- The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
- Team Members
- Product Manager:Carson Wu
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