Jundao Guiniang بسته‌بندی مشروب بایجیو by Liang Chen is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2023
Jundao Guiniang بسته‌بندی مشروب بایجیو
by Liang Chen
Client: Shanghai Guijiu Group Co., Limited.
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #142678The Design
About Jundao Guiniang بسته‌بندی مشروب بایجیو
جوندائو گوی‌نیانگ یک طراحی بسته‌بندی برای مشروب چینی بایجیو در رده لوکس است. بطری سرامیکی سفید شش‌ضلعی با یک نقاشی سنتی چینی با مرکب تزئین شده که با روش پخت لعاب اعمال شده است. هاله‌های لطیف نقاشی، کوه‌ها و رودخانه‌ها را تداعی می‌کند و به محیط طبیعی منطقه تولید اشاره دارد. فرآیند طلاکوبی، عوارض زمین منطقه خاستگاه را در لایه‌های ظریف ترسیم می‌کند. درپوش طلایی به شکل یک مُهر شخصی طراحی شده و می‌توان آن را به‌عنوان یک شیء تزئینی نگه داشت. این طراحی بیانگر فرهنگ چینی، احترام به طبیعت و ارزش سنت است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Jundao Guiniang بسته‌بندی مشروب بایجیو برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Jundao Guiniang بسته‌بندی مشروب بایجیو انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Jundao Guiniang بسته‌بندی مشروب بایجیو آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
- Dimensions & Packaging
- Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm - Tags
- Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
- Production Technology
- The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
- Design Challenge
- It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
- Research
- In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
- Inspiration
- Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
- Project Duration
- It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
- Operation Flow
- It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
- Team Members
- Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang - Image Credits
- Creative Director：Chen Liang
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