Mushroom Coffee بسته بندی مواد غذایی by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.
آهنبسته‌بندی· 2023
Mushroom Coffee بسته بندی مواد غذایی
by Yuxi Liu
Client: Usee
جایزه آهنی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #143417The Design
About Mushroom Coffee بسته بندی مواد غذایی
استیشن مارکت یک برند قهوه قارچ است. مشتری استیشن مارکت را انتخاب می کند زیرا می تواند مواد مغذی و دانش قهوه قارچ را با طعم فوق العاده به دست آورد. برخلاف قهوه معمولی که می تواند به اضطراب و بی خوابی کمک کند، افزودن قارچ فواید سلامت بیشتری دارد. بسته بندی بازار ایستگاه با الگوهای بافت سنگ مرمر انتزاعی و رنگ های استخراج شده از قهوه طراحی شده است. چهار طعم وجود دارد، چاگا، ریشی، کوردیپس و دم بوقلمون. قارچ های مختلف تغذیه متفاوتی برای ملاقات با مشتریان دارند' نیاز دارد.
The Recognition
About the جایزه آهنی A' Design Award
Mushroom Coffee بسته بندی مواد غذایی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Mushroom Coffee بسته بندی مواد غذایی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Mushroom Coffee بسته بندی مواد غذایی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
- Dimensions & Packaging
- Dimensions: Length: 5in, Width: 3in, Height:6.5in
- Tags
- Packaging, Food, Natural, Healthy
- Production Technology
- The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
- Design Challenge
- The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
- Research
- Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
- Inspiration
- Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
- Project Duration
- Jan 2021- May 2021
New Yorl, USA - Operation Flow
- In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
- Team Members
- Yuxi Liu
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