Mouled Bonbon بسته‌بندی فصلی by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.
آهنبسته‌بندی· 2023
Mouled Bonbon بسته‌بندی فصلی
Client: Voila Dessert shop
جایزه آهنی A' Design Award Winner in بسته‌بندی Category
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The Design
About Mouled Bonbon بسته‌بندی فصلی
این طراحی بسته‌بندی برای شیرینی آجیلی به اندازه بن‌بن است که فقط برای مناسبت مولد ساخته می‌شود. مفهوم طراحی بر اساس شکل یک بن‌بن پیچیده‌شده است که با طول لوله تطبیق یافته است. طراح جشنواره فولکلور سنتی مولد را به عناصر نمادین مینیمال با استفاده از خطوط هندسی واضح ساده کرده است. او عروسک، شوالیه، اسب، چشم‌نظر و کبوتر را با بلوک‌های رنگی پررنگ خلق کرده است. با استفاده از همان سبک هندسی، او تایپوگرافی بولد بن‌بن مولد را طراحی کرده که مفهوم را یکپارچه می‌کند. این بن‌بن مولد برداشتی مدرن از یک جشن سنتی کهن است.
The Recognition
About the جایزه آهنی A' Design Award
Mouled Bonbon بسته‌بندی فصلی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Mouled Bonbon بسته‌بندی فصلی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Mouled Bonbon بسته‌بندی فصلی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Dimensions & Packaging
- Tube Width 100 x Diameter 100 x Height 270
- Tags
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Production Technology
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Design Challenge
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Research
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Inspiration
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Project Duration
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Operation Flow
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Team Members
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Image Credits
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
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