Namito تصویر شخصیت اسباب‌بازی هنری by Ge Zhang is a highly esteemed winner of the very prestigious 2023 جایزه طلایی A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.
طلاتبلیغات· 2023
Namito تصویر شخصیت اسباب‌بازی هنری
by Ge Zhang
Client: Ge Zhang
جایزه طلایی A' Design Award Winner in تبلیغات Category
Verified Award Winner
Verify Award Status for #149033The Design
About Namito تصویر شخصیت اسباب‌بازی هنری
نامیتو یک تصویر اسباب‌بازی هنری مجازی است که برای استفاده تجاری خلق شده است. نامیتو دختری است با لب‌هایی به شکل هلو، موهای قارچی قرمز و سرپوشی به شکل گوش‌های خرگوش. او لباسی قرمز به تن دارد و در حالی که دست‌هایش در جیب‌هایش است و چشمانش بسته، ایستاده است. لب‌های غنچه‌شده او دو قلب و حرف X را تشکیل می‌دهند که نشانه‌ای از عشق به دنیا در عین نپذیرفتن بدی‌هاست. این شخصیت در تصاویر، ویدیوها، نمایشگاه‌ها و کالاهای چاپی ظاهر می‌شود. هدف نامیتو کاهش استرس روانی و تشویق افراد به خود بودن است.
The Recognition
About the جایزه طلایی A' Design Award
Namito تصویر شخصیت اسباب‌بازی هنری برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Namito تصویر شخصیت اسباب‌بازی هنری انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Namito تصویر شخصیت اسباب‌بازی هنری احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
- Dimensions & Packaging
- In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
- Tags
- Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
- Production Technology
- Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
- Design Challenge
- Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art. - Research
- Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos. - Inspiration
- People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
- Project Duration
- Since 2021, China
- Operation Flow
- Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
- Team Members
- Ge Zhang
- Image Credits
- Beijing JiuPin Technology Co., Ltd.
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