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Spicy Shrimp Soybean Sauce بسته‌بندی سس by Wei Li - Orange One

Spicy Shrimp Soybean Sauce بسته‌بندی سس by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 جایزه طلایی A' Design Award in طراحی بسته‌بندی Competition Category.


طلابسته‌بندی· 2023

Spicy Shrimp Soybean Sauce بسته‌بندی سس

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

جایزه طلایی A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

Verify Award Status for #149029

Colors

The Design

About Spicy Shrimp Soybean Sauce بسته‌بندی سس

سس سویا میگوی تند یک طراحی بسته‌بندی برای خمیر میگو است. برخلاف محصولات مشابه که از رنگ‌های قوی و چشمگیر استفاده می‌کنند، این بسته‌بندی رویکردی ساده و طبیعی دارد. بسته‌بندی بیرونی از یک نویسه خوشنویسی‌شده میگو به‌عنوان عنصر گرافیکی اصلی خود بهره می‌برد. شیشه داخلی دارای برچسبی با یک طرح خطی ساده است. فرم نرم سبد ماهیگیری به محصول شخصیتی گرم و طبیعی می‌بخشد. کل بسته‌بندی فاقد هرگونه پلاستیک تجزیه‌ناپذیر است که آسیب به رودخانه‌ها و خاک را کاهش می‌دهد. این طراحی همچنین در پی افزایش آگاهی نسبت به حفاظت از محیط زیست است.

The Recognition

About the جایزه طلایی A' Design Award

Spicy Shrimp Soybean Sauce بسته‌بندی سس برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Spicy Shrimp Soybean Sauce بسته‌بندی سس انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Spicy Shrimp Soybean Sauce بسته‌بندی سس احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging
75x75x255mm
Tags
Sauce, shrimp, seasoning, chili paste
Production Technology
The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge
Packaging structure and packaging material
Research
Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration
his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration
The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow
This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members
Designer:Wei Li
Image Credits
picture#1:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5:designer Wei Li,Spicy shrimp soybean sauce,2020

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