Magpie فلاسک نگهدارنده دما by Cacica Tang is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی ظروف پخت، سرو، نوشیدنی و آشپزی Competition Category.
نقرهظروف آشپزخانه· 2023
Magpie فلاسک نگهدارنده دما
by Cacica Tang
Client: Shanghai Sunsmart International Co.,Ltd.
جایزه نقره‌ای A' Design Award Winner in ظروف آشپزخانه Category
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The Design
About Magpie فلاسک نگهدارنده دما
مگ‌پای فلاسکی است که برای استفاده روزمره در خانه طراحی شده است. مگ‌پای در دو اندازه با ظرفیت ۰/۹۵ لیتر و ۱/۶ لیتر عرضه می‌شود. بدنه از جنس مواد مناسب برای تماس با مواد غذایی ساخته شده و لایه داخلی آن از شیشه است که آب آشامیدنی را سالم و عاری از رسوب نگه می‌دارد. فرآیند خلأ، حفظ گرما را تا ۴۸ ساعت پشتیبانی می‌کند. دهانه ریزش به شکل منقار پرنده طراحی شده و کمی رو به بالا متمایل است تا از چکه کردن جلوگیری کند. پرنده‌ای طلایی روی درب آن قرار گرفته و در چهار رنگ سفید، نارنجی، صورتی و سبز ارائه می‌شود. این فرم توجه را به حفاظت از پرندگان جلب می‌کند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Magpie فلاسک نگهدارنده دما برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Magpie فلاسک نگهدارنده دما انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Magpie فلاسک نگهدارنده دما آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This magpie thermo jug is intended to arouse the public awareness of environmental protection. With two optional sizes, small size contains up to 0.95L and large size contains up to 1.6L, this series can meet the daily needs of families. Retaining the key components of traditional Chinese aesthetics, this jug looks unique and modernist which is considered as a good fit to modern home. The impressive craft and safe materials coincide with the quality improvement consciousness of this brand.
- Dimensions & Packaging
- Small size 0.95L, weight: 760g, diameter: 205mm, height: 225mm
Large size 1.6L, weight: 930g, diameter: 185mm, height: 305mm
Stopper, shell: food-grade PP
Seal ring: silicone rubber - Tags
- Thermo jug, Kitchenware, Tableware, Bionic Modeling, Water Jug, Creative Culture, Article for home use
- Production Technology
- Food grade body material and glass liner is safe, anti-bacterial and residue-proof. Color options are linked to different moods. The gold bird bears the ornamental value and is more fit to modern home. The food grade body material is safe, anti-bacterial and residue-proof and guards the safety of drinking water. Backed by German insulation liner technology, the lining material is stable and heat-resistant. Coupled with the vacuumizing process, the jug guarantees up to 48 hours of insulation. Color options are linked to different moods, so we designed four color options - white, orange, pink and green. The gold bird appearing on the lid bears the ornamental value which is perceived not boring, but more light-hearted.
- Design Challenge
- How to make a trade-off between function and aesthetics is considered the biggest challenge in design. The designer disassembled the spout, body and handle, analyzed these components, conceived and recombined them by function and purpose of use, until a unique look was shaped. The ergonomic design guarantees its ease-of-use feature.
- Research
- In the early stage of design, we interviewed many families and identified their pain points of using commercially available thermos. We thought over how to avoid these pain points and deliver user-friendly experience in the design process. In view of the vital significance of food safety, we examined the material differences between shell and liner and finalized the best solution.
- Inspiration
- Around the world, almost all birds have been protected. Magpies have been loved by Chinese people since ancient times and are also called as the bird of sending good news, a symbol of good luck. The magpie shape is expected to become a part of the design elements of thermo jug for daily use, which not only narrows the distance to consumers and confers a good wish, but also draws public attention to "harmony between humans and birds" and eases harm to birds.
- Project Duration
- The “Magpie Thermo Jug” project kicked off in Shanghai in December 2020. With efforts made over six months, the project deliverable was presented in July 2021 and made its debut at the China Daily-use Articles Trade Fair in that month.
- Operation Flow
- The spout features the bionic design of beak with a slight upward gesture to prevent water from dripping down the wall of spout when pouring. Soft curves wrapped around the body visually stretch out. In whichever size, user can push the switch and pour water with one hand, and adjust the center of gravity by moving arm, easing the pressure on the wrist and making pouring easier and effortless.
- Team Members
- CACICA, XU JIYUAN
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