Odea اپلیکیشن مالی جامع by Odeabank A.S is a highly esteemed winner of the very prestigious 2023 جایزه برنزی A' Design Award in طراحی فناوری‌های موبایل، اپلیکیشن‌ها و نرم‌افزار Competition Category.
برنزموبایل· 2023
Odea اپلیکیشن مالی جامع
by Odeabank A.S
Client: Odea Bank A.S
جایزه برنزی A' Design Award Winner in موبایل Category
Verified Award Winner
Verify Award Status for #150019The Design
About Odea اپلیکیشن مالی جامع
Odea یک برنامه فوق العاده است که به عنوان یک ابزار مالی جامع برای مشتریان Odeabank کار می کند. این یک راه حل سرمایه گذاری کل نگر در بازار ترکیه است. چشم انداز شرکت این است که "فیژیتال» بانک ترکیه طراحی Odea به مشتریان این امکان را می دهد که تمام محصولات و موجودی های مالی را در یک نگاه ببینند و به کاربر احساس وضوح و دسترسی آسان به اطلاعات ضروری می دهد. Odea یک رویکرد سفارشی برای محصولات مالی ارائه می دهد که از رشد کسب و کار حمایت می کند و باعث پذیرش کانال دیجیتال می شود.
The Recognition
About the جایزه برنزی A' Design Award
Odea اپلیکیشن مالی جامع برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Odea اپلیکیشن مالی جامع انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Odea اپلیکیشن مالی جامع نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
- Dimensions & Packaging
- Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
- Tags
- Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
- Production Technology
- The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ - Design Challenge
- There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
- Research
- Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
- Inspiration
- Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
- Project Duration
- The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
- Operation Flow
- The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
- Patents
- Copyrights belong to Odeabank A.S, 2023
- Team Members
- Odeabank CX Design Team
- Image Credits
- Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023
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