Japanese Sake طراحی بسته بندی by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2023
Japanese Sake طراحی بسته بندی
Client: Hasegawa Brewery Co.
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
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About Japanese Sake طراحی بسته بندی
این طرح مخصوص ساک است که به مناسبت 180 سالگی کارخانه آبجوسازی Hasegawa Sake ایجاد شده است. 180 سال ذوق و مهارت سنتی از نسل ها گذشته است و حلقه درخت به عنوان تصویر اصلی برای بیان تاریخ و آینده استفاده می شود. رنگ های کل جعبه بیرونی از نقاشی جوهر برای بیان سنت و تجمل الهام گرفته شده است. لوگوی یادبود به رنگ طلایی چاپ شده است تا با نشان خانوادگی کارخانه آبجوسازی مطابقت داشته باشد. بطری داخل یک تصویر سیاه متضاد است. زبری بطری بیانگر وزن سنت و تکنولوژی است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Japanese Sake طراحی بسته بندی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Japanese Sake طراحی بسته بندی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Japanese Sake طراحی بسته بندی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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