Zao from Xinghua Village بسته‌بندی مشروب by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2023
Zao from Xinghua Village بسته‌بندی مشروب
Client: Qiangyuanzao
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #151010The Design
About Zao from Xinghua Village بسته‌بندی مشروب
زائو از دهکده شینگهوا یک طراحی بسته‌بندی برای مشروب چینی است. نقش اصلی تصویرسازی‌شده، فرآیند کشت گندم و تبدیل آن به مشروب را نشان می‌دهد. حروف چینی نام این مجموعه با فرم حروف گوتیک اروپایی ترکیب شده است. خطوط ظریف و نقوش تزئینی، سنت را با طراحی مدرن پیوند می‌دهند. برچسب از فرآیند فشرده‌سازی نقره‌ای با خطوط ریز استفاده می‌کند و جعبه دارای خطوط تیره یووی (UV) است که با لمس قابل احساس هستند. بطری شفاف، رنگ زلال مشروب را به نمایش می‌گذارد. هدف این طراحی، معرفی مشروب چینی به نسل جوان و افرادی از فرهنگ‌های مختلف است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Zao from Xinghua Village بسته‌بندی مشروب برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Zao from Xinghua Village بسته‌بندی مشروب انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Zao from Xinghua Village بسته‌بندی مشروب آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
- Team Members
- Chunyang Wang
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