Luna اسکوتر برقی by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی اسکوتر Competition Category.
برنزاسکوتر· 2024
Luna اسکوتر برقی
by Zhejiang Lv Ju Vehicle Industry Co., Ltd
Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd
جایزه برنزی A' Design Award Winner in اسکوتر Category
Verified Award Winner
Verify Award Status for #152023The Design
About Luna اسکوتر برقی
لونا یک اسکوتر برقی سبک‌وزن است که برای جابه‌جایی در شهر و سفرهای کوتاه طراحی شده است. ظاهر بیرونی آن یادآور موتورسیکلت‌های دوچرخ رایج در اروپا در اواسط قرن بیستم است، با لبه‌های گرد و چراغ جلوی مدور. ترکیب رنگی آبی روشن و رنگ‌های درخشان، سلیقه‌ای رترو و مدرن را در کنار هم قرار می‌دهد. یک مگنتوی خاکی کمیاب، توان بالا و بازده تبدیل انرژی بالایی را فراهم می‌کند. لونا با یک کلید دیجیتال که از بلوتوث و NFC پشتیبانی می‌کند، باز و روشن می‌شود. سیستم ترمز دیسکی حساس، امکان ترمزگیری کوتاه و پایدار را فراهم می‌سازد.
The Recognition
About the جایزه برنزی A' Design Award
Luna اسکوتر برقی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Luna اسکوتر برقی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Luna اسکوتر برقی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
- Dimensions & Packaging
- dimensions, 1765 mm x 753 mm x 1067 mm
- Tags
- an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
- Production Technology
- Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
- Design Challenge
- In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
- Research
- Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
- Inspiration
- Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
- Project Duration
- The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
- Operation Flow
- Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
- Team Members
- Bozhe Qu
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