Natura Dried Fruits میوه‌های خشک by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2024
Natura Dried Fruits میوه‌های خشک
Client: Natura
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #152045The Design
About Natura Dried Fruits میوه‌های خشک
این طراحی از ترکیب مجسمه‌های هنری، میوه‌ها و حیوانات بهره برده است، هرچند باید توجه داشت که تغییرات ظریفی به صورت هنری اعمال شده است. تصاویر تلاش کرده‌اند تا ارتباطی روشن بین حیوانات، میوه‌ها و فرهنگ برقرار کنند. اما از آنجا که مضمون اصلی طراحی حفظ اکوسیستم است، علاوه بر حیوانات گیاهخوار، در برخی نقاط از حیوانات وحشی (شکارچیان) به عنوان نمادی از قدرت استفاده شده است. در این بسته‌بندی، از رنگ‌های ساده و قدرتمند برای جلب توجه بیشتر استفاده شده و بسته‌بندی قابل تجزیه برای حفاظت از محیط زیست به کار گرفته شده است.
The Recognition
About the جایزه برنزی A' Design Award
Natura Dried Fruits میوه‌های خشک برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Natura Dried Fruits میوه‌های خشک انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Natura Dried Fruits میوه‌های خشک نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- Dimensions & Packaging
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - Tags
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- Production Technology
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- Design Challenge
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- Research
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - Inspiration
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- Project Duration
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- Operation Flow
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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