Opera هویت برند by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بستهبندی Competition Category.
برنزبستهبندی· 2024
Opera هویت برند
Client: Opera
جایزه برنزی A' Design Award Winner in بستهبندی Category
Verified Award Winner
Verify Award Status for #152160The Design
About Opera هویت برند
این پیوند عمیق میان شیرینیپزی و موسیقی، الهامبخش اپرا، هویت برندِ شیرینیفروشیای است که در آن طعمها و ملودیها بههماهنگی در هم میآمیزند. هر شیرینی بهگونهای طراحی شده که سمفونیای از نتهای دلپذیر خلق کند. لوگو الگوهای ریتمیک نتهای موسیقی بر پرتاب را منعکس میکند که با ظرافت بالا و پایین میروند و شما را به سفری موسیقایی دعوت میکنند. این دگرگونی طعم به صدا در درون بستهبندی با رنگهایی که روانی حرکات یک مایسترو را بازتاب میدهند، بیشتر برجسته میشود.
The Recognition
About the جایزه برنزی A' Design Award
Opera هویت برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحیهای برجستهای اعطا میشود که با خلاقیت، نبوغ و زیرکی متمایز میشوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاقاند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید میکنند. از Opera هویت برند انتظار میرود شیئی بسیار ارجمند، ستوده و دوستداشتنی باشد که بهطور چشمگیری حرفهای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویهها را در هنر، علم، طراحی و فناوری در خود جمع میکند و به سبب توجه به جزئیات برجسته است. Opera هویت برند نیازها را زیبا برآورده میکند، به خواستهها دست میزند، احساسات را مجذوب میسازد و کنجکاوی را برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This deep connection between pastry and music created Operá, the brand identity for a confectionery shop where the harmony of flavours and melodies intertwine. Every delicacy is envisioned as a symphony of delectable notes. The logo mirrors the rise and fall of musical notes on a sheet. It elegantly ascends and descends, unfolding like a melodic journey. The transformation of taste into sound is also prominent inside the box as the colour treatment mirrors the fluidity of a maestro's movements.
- Dimensions & Packaging
- Paper Box Width 160mm x Depth 160mm x Height 70mm Paper Box Width 240mm x Depth 240mm x Height 70mm Paper Box Width 280mm x Depth 320mm x Height 70mm Paper Box Width 320mm x Depth 320mm x Height 70mm Paper Box with window Width 80mm x Depth 80mm x Height 190mm
- Tags
- Opera, Pastry, PastryShop, SweetTooth, PastryArt, GreekFood, BrandIdentity, PastryShopIdentity
- Production Technology
- The range of packages include boxes in several sizes.
Coffee cups, bags, napkins and more. - Design Challenge
- To capture the essence of taste and the effect elaborate and intriguing pastry products have on the human psychic while designing something fresh and unexpected was the biggest challenge for this project which resulted into the joy of creating an exciting new brand identity.
- Research
- Cooking is perceived as a form of art. It requires passion, precision, and inspiration. The culinary arts are a complex mixture of balancing a variety of tastes and aromas, combined with beautiful presentation.
- Inspiration
- One can compare pastry to music. Like music pastry rises and lowers, has the power to elevate people’s spirits by providing satisfaction to their cravings and like music pastry accompanies a lot of festivities. Similar to the grandeur of opera music, pastry fills the world with richness and diversity, making it a bigger, fuller, and more pluralistic place.
- Project Duration
- The project started in March 2022 in Athens Greece and finished in May 2022 in Athens Greece.
- Operation Flow
- It is important for the customer of a pastry shop to feel that the delicacies around them are so exquisite that they can be compared to a art. When relating this brand to music, people feel they are close to something they love. To relate it to the opera music, adds an element of class.
- Patents
- Image No#1 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#2 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#3 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#4 : Photographer Andreas Deskas, Antonia Skaraki Creative Director
Image No#5 : Photographer Andreas Deskas, Antonia Skaraki Creative Director - Team Members
- Antonia Skaraki, Andreas Deskas, Alexandros Tsakiris
- Image Credits
- Image #1: Photographer Andreas Deskas, Opera, 2022.
Optional Image #1: Photographer Andreas Deskas, Opera, 2022. Optional Image #2: Photographer Andreas Deskas, Opera, 2022. Optional Image #3: Photographer Andreas Deskas, Opera, 2022. Optional Image #4: Photographer Andreas Deskas, Opera, 2022.
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