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Daity Galaxy بسته‌بندی بستنی by Mohsen Koofiani

Daity Galaxy بسته‌بندی بستنی by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.


برنزبسته‌بندی· 2024

Daity Galaxy بسته‌بندی بستنی

by Mohsen Koofiani

Client: Daity Galaxy

جایزه برنزی A' Design Award Winner in بسته‌بندی Category

Colors

The Design

About Daity Galaxy بسته‌بندی بستنی

طراحی بسته‌بندی بستنی، بینندگان را به دنیایی خیال‌انگیز از تخیل و شگفتی دعوت می‌کند. این طراحی که از روح آزاد ذهن کودکانه الهام گرفته، حس نوستالژی، صمیمیت و شادی را در مخاطبان از هر سنی برمی‌انگیزد. رنگ‌های شاد و تصاویر بازیگوش، داستان‌های منحصربه‌فردی روایت می‌کنند که کودک درون را بیدار می‌سازند. هر جزئیات با دقت طراحی شده تا کنجکاوی را برانگیزد، درحالی‌که استفاده از تکنیک‌های آبرنگ، نرمی، احساس و عمق هنری را به طراحی کلی می‌افزاید.

The Recognition

About the جایزه برنزی A' Design Award

Daity Galaxy بسته‌بندی بستنی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Daity Galaxy بسته‌بندی بستنی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Daity Galaxy بسته‌بندی بستنی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Dimensions & Packaging
Capacity: 600 ml ice cream,
Tags
Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology
The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge
The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research
Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration
This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration
This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow
The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Patents
Idea & Package Design: Mohsen Koofiani
Image Credits
All of the images: Illustrator / Creator: Mohsen Koofiani

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