Espresso برندسازی قهوه by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.
آهنبسته‌بندی· 2024
Espresso برندسازی قهوه
Client: ABC Design Communication
جایزه آهنی A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
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The Design
About Espresso برندسازی قهوه
بسته‌بندی قهوه به دلیل رقابت شدید، نیازمند طراحی ویژه است. تحقیقات انجام‌شده بر اساس کدگذاری رنگی اسپرسو، تصویری زیبایی‌شناختی متفاوت را بر روی بسته‌بندی به خانواده سوتوس بخشید. بدین ترتیب، پالت رنگی بسته‌بندی، ترکیبات قهوه را مشخص می‌کند و آگاهی مصرف‌کنندگان را به سمت تلفیق رنگ با طعم و عطر مربوطه هدایت می‌کند. این مطالعه با در نظر گرفتن توسعه مواد منطقه‌ای که برند قهوه اسپرسو خانواده سوتوس را برجسته می‌سازد، به صورت عمیق توسعه یافت.
The Recognition
About the جایزه آهنی A' Design Award
Espresso برندسازی قهوه برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Espresso برندسازی قهوه انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Espresso برندسازی قهوه به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
- Dimensions & Packaging
- Metallic Pouch: Width 155mm x Height 325mm
- Tags
- espresso, sottos, coffee,
- Production Technology
- The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
- Design Challenge
- Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
- Research
- Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
- Inspiration
- The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
- Project Duration
- The project started in November 2019 in Athens and finished in December 2022 in Athens
- Operation Flow
- An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
- Team Members
- Costas Lakis
Andromachi Kakava
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