Yellow Crane Tower بسته‌بندی آب by Jin Zhang

Yellow Crane Tower بسته‌بندی آب by Jin Zhang is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.

برنزبسته‌بندی· 2024

Yellow Crane Tower بسته‌بندی آب

by Jin Zhang

Client: Wuhan Sanbu Brand Design

جایزه برنزی A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

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Colors

The Design

About Yellow Crane Tower بسته‌بندی آب

این محصول یک آب معدنی طبیعی آشامیدنی است که توسط برج درنای زرد تولید می‌شود. طراح با استفاده از روش ترسیم کاراکترها، مرز میان متن و گرافیک را درهم می‌شکند و فرهنگ ۳۵۰۰ ساله ووهان را در سه کاراکتر برج درنای زرد ادغام می‌کند و به طور مداوم برند و بافت شهری را تقویت می‌نماید. الهام طراحی درپوش بطری از درنای رانندۀ جاودان در افسانۀ ابر سفید و درنای زرد گرفته شده است که جذابیت و سحر جاودانۀ برج درنای زرد را منتقل می‌کند.

The Recognition

About the جایزه برنزی A' Design Award

Yellow Crane Tower بسته‌بندی آب برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Yellow Crane Tower بسته‌بندی آب انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Yellow Crane Tower بسته‌بندی آب نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.