Sheletsee Cushion بستهبندی لوازم آرایشی by Sheletsee is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بستهبندی Competition Category.
برنزبستهبندی· 2024
Sheletsee Cushion بستهبندی لوازم آرایشی
by Sheletsee
Client: Sheletsee
جایزه برنزی A' Design Award Winner in بستهبندی Category
Verified Award Winner
Verify Award Status for #156382The Design
About Sheletsee Cushion بستهبندی لوازم آرایشی
شلتسی کوشن بستهبندیای است که برای مجموعهای از آرایشهای کوشن طراحی شده است. این طراحی از بافت نرم و درخشش ملایم اطلس ابریشمی الهام گرفته است. سه خط روان روی درپوش براق آن یادآور حرکت موجمانند پارچه ابریشم است و تلویحاً بر پرداختی ابریشمگونه بر روی پوست اشاره دارد. درپوش با استفاده از فرآیند آندایزینگ آلومینیوم ساخته شده، در حالی که پایه از طریق قالبگیری تزریقی و ماسهپاشی تولید شده تا بافتی متضاد ایجاد کند. شکل تخت و بیضی آن متناسب با دست است و تا زاویه ۱۲۰ درجه باز میشود تا نگهداشتنش راحت باشد. جعبه بیرونی نیز با استفاده از تکنیک سنتی اپلیکهدوزی پارچه طراحی شده است.
The Recognition
About the جایزه برنزی A' Design Award
Sheletsee Cushion بستهبندی لوازم آرایشی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحیهای برجستهای اعطا میشود که با خلاقیت، نبوغ و زیرکی متمایز میشوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاقاند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید میکنند. از Sheletsee Cushion بستهبندی لوازم آرایشی انتظار میرود شیئی بسیار ارجمند، ستوده و دوستداشتنی باشد که بهطور چشمگیری حرفهای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویهها را در هنر، علم، طراحی و فناوری در خود جمع میکند و به سبب توجه به جزئیات برجسته است. Sheletsee Cushion بستهبندی لوازم آرایشی نیازها را زیبا برآورده میکند، به خواستهها دست میزند، احساسات را مجذوب میسازد و کنجکاوی را برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
- Dimensions & Packaging
- product dimensions, 93.6 mm x 77 mm x 23.9 mm
- Tags
- packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
- Production Technology
- To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
- Design Challenge
- The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
- Research
- Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
- Inspiration
- The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
- Project Duration
- The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
- Operation Flow
- Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
- Team Members
- CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu
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