Cala di Seta 932 برچسب‌های شراب by Giovanni Murgia is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2024
Cala di Seta 932 برچسب‌های شراب
Client: Cala di Seta
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #157143The Design
About Cala di Seta 932 برچسب‌های شراب
این پروژه با هدف خلق طراحی‌ای شیک، معاصر و مینیمال برای انتقال میراث این کارخانه شراب‌سازی که در سال ۱۹۳۲ تأسیس شده، در تعادلی میان ارزش‌های نوآوری و اهمیت ریشه داشتن در زمین طراحی شده است. این ترکیب از طریق طراحی برچسبی بصری و بسیار جذاب منتقل می‌شود. برچسب‌ها با استفاده از کاغذهایی مانند Fasson Cotton از برند Avery Dennison و پرداخت‌هایی مانند فویل طلایی و پنتون‌های متالیک ساخته شده‌اند تا پروژه‌ای خلق شود که بتواند اعتبار و سنت شراب‌سازی این کارخانه را منتقل کند.
The Recognition
About the جایزه برنزی A' Design Award
Cala di Seta 932 برچسب‌های شراب برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Cala di Seta 932 برچسب‌های شراب انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Cala di Seta 932 برچسب‌های شراب نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
- Dimensions & Packaging
- Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold - Tags
- wine, label design, debossing, hystoric
- Production Technology
- For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
- Design Challenge
- The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
- Research
- The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
- Inspiration
- It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
- Project Duration
- The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
- Operation Flow
- The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
- Patents
- Copyrights belong to Cantina di Calasetta
- Team Members
- Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene - Image Credits
- Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene
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