Yuan Li Sheng Huo طراحی لوگوی برند by Fullspeed Network Technologies Hangzhou

Yuan Li Sheng Huo طراحی لوگوی برند by Fullspeed Network Technologies Hangzhou is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.

برنزگرافیک· 2024

Yuan Li Sheng Huo طراحی لوگوی برند

by Fullspeed Network Technologies Hangzhou

Client: Meituan

جایزه برنزی A' Design Award Winner in گرافیک Category

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Verified Award Winner

Verify Award Status for #159091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuan Li Sheng Huo طراحی لوگوی برند

یوان لی شنگ هوا لوگویی است که برای برندی خرده‌فروشی طراحی شده که اقلام روزمره باکیفیت عرضه می‌کند. این لوگو بر پایه شکلی شش‌ضلعی ساخته شده که از برش مثلث‌ها از یک مربع به دست می‌آید و شکلی یادآور جعبه‌ای است که می‌تواند اقلام زیادی را در خود جای دهد. دایره‌های درون نشان، یادآور سیاره‌های کوچک هستند و طنین صدای نام برند را بازتاب می‌دهند. رنگ نارنجی پرانرژی به‌عنوان رنگ اصلی به کار رفته و حروف با خطوطی روان و زاویه‌ای یکنواخت طراحی شده‌اند. این لوگو بر بسته‌بندی محصولات به کار رفته تا به شناخته‌شدن برند در میان جوانان کمک کند.

The Recognition

About the جایزه برنزی A' Design Award

Yuan Li Sheng Huo طراحی لوگوی برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Yuan Li Sheng Huo طراحی لوگوی برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Yuan Li Sheng Huo طراحی لوگوی برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimensions & Packaging: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Tags: logo design, vigor, refinement, super symbol, geometric elements
Production Technology: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Design Challenge: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Research: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiration: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Project Duration: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Operation Flow: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.