Long Xi بسته‌بندی عود by Chushan Design is a highly esteemed winner of the very prestigious 2024 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2024
Long Xi بسته‌بندی عود
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
- Verify Award Status for #159475
The Design
About Long Xi بسته‌بندی عود
لونگ شی یک طراحی بسته‌بندی برای عود است. یک کیسه فیلم با روکش آلومینیومی، جعبه‌ای چوبی را در بر می‌گیرد و تضادی میان این دو متریال ایجاد می‌کند. جعبه چوبی از ساختار کشویی منحنی و برچسب‌های کاغذ پنبه‌ای لایه‌لایه به جای پلمپ‌های پلاستیکی متداول بهره می‌برد. در داخل، محتویات به‌صورت روی‌هم چیده شده‌اند و یک لایه مقوایی با بالشتک اسفنجی، ضمن حمل اطلاعات برند، از آن‌ها در حین حمل‌ونقل محافظت می‌کند. یک جعبه لوازم جانبی دسته‌دار در پایین قرار دارد. طلاکوب و برجسته‌کاری، نقوش اژدها و مفرغی چین باستان را بازآفرینی می‌کنند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Long Xi بسته‌بندی عود برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Long Xi بسته‌بندی عود انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Long Xi بسته‌بندی عود آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand. - Dimensions & Packaging
- Width 160mm x Depth 160mm x Height 55mm
- Tags
- fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
- Production Technology
- To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience. - Design Challenge
- Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
- Research
- The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
- Inspiration
- This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
- Project Duration
- Completed in Shenzhen from December 2022 to October 2023
- Operation Flow
- In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
- Team Members
- Yin Peng
Li Linlin
Menghao Zeng - Image Credits
- Chushan Design
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