Foremost Legacy بسته‌بندی توپ گلف by Peichi Chuang is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2024
Foremost Legacy بسته‌بندی توپ گلف
Client: Foremost Golf
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #159591The Design
About Foremost Legacy بسته‌بندی توپ گلف
فورمست لگاسی طراحی بسته‌بندی برای توپ‌های گلف است. جعبه بیرونی با ابعاد ۱۵۰ در ۱۵۰ در ۵۰ میلی‌متر، سه جعبه داخلی با ابعاد ۱۳۷ در ۴۵ در ۴۵ میلی‌متر را در خود جای می‌دهد. از چاپ موآره برای نمایش سه صحنه متحرک استفاده شده است: غلتیدن یک توپ، حرکت ضربه و نشان برند. با بیرون کشیدن هر جعبه داخلی، یکی از این صحنه‌ها نمایان می‌شود. هنگامی که جعبه بیرونی وارونه می‌شود و ورقه شفاف فشرده می‌شود، جعبه به یک سوراخ گلف برای تمرین پات (putting) تبدیل می‌شود. در این طراحی از رنگ‌های پنتون و مقوای آلومینیومی نقره‌ای استفاده شده است.
The Recognition
About the جایزه برنزی A' Design Award
Foremost Legacy بسته‌بندی توپ گلف برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Foremost Legacy بسته‌بندی توپ گلف انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Foremost Legacy بسته‌بندی توپ گلف نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging design distinguishes itself from traditional golf ball packaging by incorporating moiré printing technology to depict dynamic golf ball effects. Additionally, through the structural design of the packaging itself, we've achieved a unique functional transformation, enabling it to convert into a golf ball putting practice device. This innovative design not only enhances the visual appeal of the packaging but also provides added practical value, allowing users to enjoy more fabulous fun and convenience during use.
- Dimensions & Packaging
- The outer box : 150mm x 150mm x 50mm.
The inner box : 137mm x 45mm x 45mm. - Tags
- Package, Golf, Experience, Motion
- Production Technology
- Through moiré printing technology, we meticulously designed three dynamic frames: the dazzling motion of a rolling golf ball, the swing action, and the unique dynamic of the brand. The packaging ingeniously incorporates Pantone special colors and silver aluminum cardboard, presenting the unique color scheme of the brand's 30th anniversary. At the same time, combining the structure of the golf hole and the cutting design of the transparent partition, the packaging achieves both commemorative value and practical functionality.
- Design Challenge
- In the process of integrating dynamic elements into the packaging design, we encountered several challenges. Due to the limited number of frames, we had to present various dynamic effects of golf balls within a confined space. This required continuous evaluation and experimentation to identify the design solutions that best highlight the sense of motion.
Another challenge was to transform the packaging into a functional putting practice device. We iteratively modified and tested the paper material, structure, and magnetic components to ensure that the box's slope, elasticity, and friction achieve optimal putting experience. This involved multiple rounds of testing and adjustments to achieve the desired usability outcome. - Research
- Through surveys and user interviews, we found that traditional golf ball packaging lacked novelty and practicality, being quite similar across the board. Hence, in designing this packaging, we deliberately incorporated dynamic elements and putting practice features. We aim to enhance user engagement with the packaging by offering these additional design features, thus increasing the likelihood of repeated use. This approach reduces packaging waste and aligns with sustainable packaging principles.
- Inspiration
- To celebrate Foremost's 30th anniversary, we have crafted this packaging with a special infusion of dynamic charm and practical putting functionality. It's not just a packaging design, but also a profound reflection of our brand's journey, injecting a fresh soul and vitality into the product.
The inner box features a pull-out function, allowing the effortless extraction of three golf balls. During the pulling process, the inner box showcases the striking motion of the golf balls and the dynamic features of the brand, delivering visual surprises and enjoyment to the users. - Project Duration
- The project started in January 2023 in Taiwan and finished in June 2023 in Taiwan
- Operation Flow
- After unboxing the package, you will find three inner packages. Each time you pull one out, it's like uncovering a scene from a golf course, immersing you in the dynamic and joyful golf atmosphere.
Once you have removed all the inner packages, please don't rush to discard the external package because it holds a surprise! Flip the external package upside down, gently press down on the transparent sheet, and instantly transform the packaging into a golf hole, presenting a perfect golf-putting practice platform! Now, you can indulge in the joy of putting practice anytime, anywhere, and enhance your golf skills at your convenience. - Team Members
- Pei Chi Chuang
- Image Credits
- Creator - Pei Chi Chuang
Photo - Tsunghan Wu
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