Fruit Bar بسته‌بندی میان‌وعده by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.
آهنبسته‌بندی· 2024
Fruit Bar بسته‌بندی میان‌وعده
Client: SOTB and D
جایزه آهنی A' Design Award Winner in بسته‌بندی Category
- 15,600
- Verified Award Winner
- Verify Award Status for #160663
The Design
About Fruit Bar بسته‌بندی میان‌وعده
فروت بار طراحی بسته‌بندی برای مجموعه‌ای از میان‌وعده‌های طبیعی است. این میان‌وعده‌ها از آجیل، میوه‌ها و دانه‌ها، بدون افزودنی‌های مصنوعی تهیه شده‌اند. هر طعم، شامل زردآلو، انجیر، آلو، خرما و مولتی‌فروت، در بسته‌ای به ابعاد ۱۴۰ در ۱۳۰ میلی‌متر ارائه می‌شود. گرادیان‌های رنگی روشن در طیف بنفش، نارنجی، سبز، آبی و قرمز، طعم‌های مختلف را روی قفسه از یکدیگر متمایز می‌کنند. شخصیت‌های تصویرسازی‌شده نماینده هر میوه هستند و انرژی و شادی را بیان می‌کنند. برای هر محصول یک لوگوی اختصاصی طراحی شده تا شناسایی سریع را تسهیل کند و به برند چهره‌ای دوستانه ببخشد.
The Recognition
About the جایزه آهنی A' Design Award
Fruit Bar بسته‌بندی میان‌وعده برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Fruit Bar بسته‌بندی میان‌وعده انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Fruit Bar بسته‌بندی میان‌وعده به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
- Dimensions & Packaging
- Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
- Tags
- Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
- Production Technology
- The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
- Design Challenge
- Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
- Research
- To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
- Inspiration
- Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
- Project Duration
- Poland. The project began in January 2023 and ended in June 2023
- Operation Flow
- The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.
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