Tree In A Bottle بسته‌بندی روان‌کننده by Niu Rui and Wang Yubo is a highly esteemed winner of the very prestigious 2024 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2024
Tree In A Bottle بسته‌بندی روان‌کننده
Client: Mc Brand
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #160843The Design
About Tree In A Bottle بسته‌بندی روان‌کننده
تیم نوآور برند از بسته‌بندی کاملاً زیست‌تخریب‌پذیر استفاده می‌کند که تضمین می‌نماید هر بشکه به‌طور طبیعی تجزیه شده و با محیط زیست یکپارچه گردد. برچسب کاغذ بذردار که پس از استفاده می‌تواند حیات تازه‌ای بخشد، نشان‌دهنده تعهد برند ام‌سی به رویه‌های زیست‌محیطی است. این طراحی از فهرست سرخ گونه‌های در معرض خطر IUCN الهام گرفته و با برجسته‌کاری تصویر توکان‌های جنگل‌های بارانی آمازون آمریکای جنوبی را به نمایش می‌گذارد و آسیب‌پذیری و زیبایی این گونه‌های در حال انقراض را در مواجهه با چالش‌های زیست‌محیطی برجسته می‌سازد.
The Recognition
About the جایزه نقره‌ای A' Design Award
Tree In A Bottle بسته‌بندی روان‌کننده برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Tree In A Bottle بسته‌بندی روان‌کننده انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Tree In A Bottle بسته‌بندی روان‌کننده آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inception of the“ Tree in a Bottle” signifies a pivotal turning point in the industry. As designers of the product packaging, we have boldly innovated in the outer packaging, adopting fully decomposable materials, allowing each product barrel to return to nature and seamlessly integrate into the Earth's embrace.
- Dimensions & Packaging
- The design dimensions of the packaging bottle body are a height 310.2 ±2mm x width152 ±1.5 mm.
The bottle body features exquisite embossing technology, which not only enhances the visual appeal of the packaging but also improves the texture and uniqueness of the product. The packaging for the bottle body and cap is made from plant-based biodegradable materials, incorporating PMU inorganic biodegradable material technology.
The label paper is degradable seed paper. - Tags
- Tree in a Bottle, eco-friendly, sustainable, germinating, packaging
- Production Technology
- The“ Tree in a Bottle” is encased in a plant-based, biodegradable packaging, incorporating PMU inorganic biodegradable material technology. This innovative approach ensures that the packaging naturally decomposes into fertilizer without the need for any chemical treatment, leaving no impact on the environment.
The label of the “Tree in a Bottle” is crafted from a rather special plant seed paper. Once the user has finished with the product, they can simply place the label directly into the biodegradable packaging barrel or into the soil. The label will naturally decompose, and the seeds within will germinate and grow, embodying the cycle of life and sustainability. - Design Challenge
- In this project, as the packaging design team, our greatest challenge was not just to create a container that merely looks environmentally friendly, but to pursue a genuine, deep-seated commitment to eco-friendliness. We understood that the essence of the packaging was equally important, for it carries not just a product, but our pledge to the future of our planet. Facing the packaging of a vehicle lubricant, we knew that if the lubricant contained substances harmful to the environment, no matter how eco-friendly the packaging, it would fail to truly honor nature. Our dream of the Tree-in-a-Bottle could not take root in reality, as seeds cannot sprout in a barrel that once held harmful substances.
To uphold this original intention, we engaged in profound dialogue and collaboration with the brand principal, ultimately selecting an eco-friendly, fully synthetic gasoline engine oil. This is not only the first product of the United Co-Creation for Sustainability Plan but also a paragon of excellence in both performance and environmental attributes. It has not only won widespread recognition from users but also meets the stringent standards of API SP and GF-6A. With its advanced low-sulfur formulation, it effectively reduces the formation of sludge and deposits, keeping the engine clean, enhancing fuel efficiency, and reducing exhaust emissions. All of this is to ensure that our Tree-in-a-Bottle packaging is not just a concept but a living embodiment of our environmental ethos, turning every choice into a tender caress for the Earth. - Inspiration
- Our design draws inspiration from the IUCN Red List of Threatened Species. We have depicted the Toucans of the South American Amazon rainforest on the barrel using embossing technology, making the beauty and vulnerability of these endangered species palpable. The survival of Toucans is threatened by climate change, and protecting them is tantamount to safeguarding our "lungs of the Earth." Through this design, we hope to raise awareness of the importance of ecological balance and biodiversity
- Project Duration
- Our project commenced on October 8th, 2023, and wrapped up exactly two months later on December 8th ,2023. The entire journey unfolded in the vibrant city of Beijing, China.
- Operation Flow
- Empty the remaining lubricant oil from the barrel and ensure the inside is clean.
Carefully tear off the seed paper label from the barrel according to the instructions on it.
Gently sprinkle the seeds from the seed paper label onto the soil surface inside the barrel.
Water appropriately and place in a sunny spot as per the instructions on the seed paper packaging.
Over time, the seeds will germinate and grow, eventually forming a potted plant within the barrel.
This design not only reduces the environmental impact of plastic waste but also provides users with a simple and innovative way to transform discarded packaging into a touch of green in their lives. Through this method, users not only participate in environmental actions but also enjoy the pleasure of planting and caring for plants. - Team Members
- Creative Director: NIU RUI
Planning: FANG RUI SEN
Art Design: WANG YU BO
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