Qili عطر by Wang Houcai is a highly esteemed winner of the very prestigious 2025 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.

نقرهبسته‌بندی· 2025

Qili عطر

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qili عطر

چیلی یک برند عطر هنری است که طبیعت و دنیای درون را کاوش می‌کند. نام آن، به معنای «همه چیز در کنار هم زیست می‌کنند و همه چیز به هم پیوسته است»، مفهوم همزیستی هماهنگ با طبیعت را بیان می‌کند. این برند با تلفیق فلسفه شرقی و زیبایی‌شناسی مدرن، از طریق زبان طراحی عمیق خود، آمیزه‌ای از حس و عقلانیت را به مصرف‌کنندگان ارائه می‌دهد. این امر نه تنها به عطر چیلی ظاهری خاص می‌بخشد، بلکه بیان بی‌پایان برند از رایحه در قالب فرم را نیز برجسته می‌سازد.

The Recognition

About the جایزه نقره‌ای A' Design Award

Qili عطر برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Qili عطر انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Qili عطر آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.
Dimensions & Packaging: bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm
Tags: Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
Production Technology: The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
Design Challenge: The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
Research: We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.
Inspiration: The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
Project Duration: The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
Operation Flow: Open the bottle cap and press the pump head to use
Team Members: Wang Houcai
Image Credits: Image #1 :wang houcai, QíLI perfume,2024