Piernas Largas بسته‌بندی شراب by Ian Wallace is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2025
Piernas Largas بسته‌بندی شراب
by Ian Wallace
Client: Piernas Largas
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #163685The Design
About Piernas Largas بسته‌بندی شراب
پیرناس لارگاس یک طراحی بسته‌بندی برای مجموعه‌ای از چهار نوع شراب است. هر بطری نام، مفهوم و تصویرسازی مخصوص به خود را دارد که از شخصیت‌ها و لحظاتی آشنا برای جوانان شیلیایی الهام گرفته شده است. گرافیک‌های رنگارنگ با هدف برانگیختن گفتگو طراحی شده‌اند تا بطری را به کانون توجه در گردهمایی‌های اجتماعی تبدیل کنند. هر بطری شیشه‌ای گنجایشی معادل ۷۵۰ میلی‌لیتر دارد، ارتفاع آن ۳۰۰ میلی‌متر است و وزنی برابر با ۷۱۰ گرم دارد. طرح گرافیکی با استفاده از یک آستین حرارت‌جمع‌شونده بادوام که در برابر یخچال‌گذاری مقاوم است، روی بطری اعمال شده است. هدف از این طراحی، ارائه جایگزینی سرزنده و بازیگوش برای شیوه‌های سنتی عرضه شراب است.
The Recognition
About the جایزه برنزی A' Design Award
Piernas Largas بسته‌بندی شراب برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Piernas Largas بسته‌بندی شراب انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Piernas Largas بسته‌بندی شراب نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
- Dimensions & Packaging
- Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
- Tags
- Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
- Production Technology
- For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
- Design Challenge
- Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
- Research
- Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
- Inspiration
- The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
- Project Duration
- The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
- Operation Flow
- Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
- Team Members
- Freelance Designer: Ian Wallace
- Image Credits
- Images: Ian Wallace
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