Lucky Bread بسته‌بندی مواد غذایی by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.
آهنبسته‌بندی· 2025
Lucky Bread بسته‌بندی مواد غذایی
Client: A|S Strategy, Branding & Communication
جایزه آهنی A' Design Award Winner in بسته‌بندی Category
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- Verified Award Winner
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The Design
About Lucky Bread بسته‌بندی مواد غذایی
این هدیه سازمانی، هدیه‌ای آرزومندانه برای سال نو، سنت و مدرنیته را در هم می‌آمیزد و شامل نانی دست‌ساخت با نقوش نمادین است که توسط صنعتگر Xompliastres از Marathos، کرت ساخته شده است. هر تزئین، بیانگر آرزوهای عمیقی همچون تحول، حفاظت و تولدی دوباره است. این طراحی، ادای احترامی است به یک هنر در حال نابودی و میراث فرهنگی و امیدهای جمعی را در قالب نانی منحصربه‌فرد و با تزئینات پیچیده، که درون جعبه‌ای با تصاویر اندیشمندانه قرار گرفته، به تصویر می‌کشد. این هدیه هم‌زمان جشنی از هنرمندی و ظرفی برای آرزوهای رفاه و موفقیت است.
The Recognition
About the جایزه آهنی A' Design Award
Lucky Bread بسته‌بندی مواد غذایی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Lucky Bread بسته‌بندی مواد غذایی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Lucky Bread بسته‌بندی مواد غذایی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
- Dimensions & Packaging
- Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
- Tags
- Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
- Production Technology
- The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
- Design Challenge
- The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
- Research
- Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
- Inspiration
- The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
- Project Duration
- This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
- Operation Flow
- This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
- Team Members
- 14
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