Fabrika Coffee بسته‌بندی by Eugene Wysota and Helen Trophimova is a highly esteemed winner of the very prestigious 2025 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2025
Fabrika Coffee بسته‌بندی
by Eugene Wysota and Helen Trophimova
Client: Shokoladnitsa
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
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The Design
About Fabrika Coffee بسته‌بندی
ویژگی برجسته این بسته‌بندی، پنجره برش‌خورده به شکل تیغه‌های آسیاب قهوه در لوگو است. این عنصر طراحی امکان دیده شدن دانه‌های قهوه را فراهم می‌کند و جلوه بصری متمایزی ایجاد می‌کند که کیفیت طبیعی محصول را برجسته می‌سازد. پالت رنگی منتخب، ترکیب‌های مختلف قهوه را از یکدیگر متمایز کرده و جذابیت بصری بسته‌بندی در قفسه را افزایش می‌دهد. چیدمان متن به گونه‌ای طراحی شده است که اطلاعات واضح و مختصری درباره درجه برشتگی، یادداشت‌های طعمی و منشأ ارائه دهد و در عین حال زیبایی‌شناسی تمیز و مینیمالیستی را حفظ کند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Fabrika Coffee بسته‌بندی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Fabrika Coffee بسته‌بندی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Fabrika Coffee بسته‌بندی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
- Dimensions & Packaging
- The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
- Tags
- coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
- Production Technology
- The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
- Design Challenge
- The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
- Research
- The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
- Inspiration
- The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
- Project Duration
- The project started in January 2022 in Moscow and was completed in May 2022
- Operation Flow
- The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
- Patents
- Trademark by Shokoladnitsa LLC.
- Team Members
- W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova - Image Credits
- mockups by Creatsy
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