Bark Bark بسته‌بندی آبجو by Dheeraj Bangur

Bark Bark بسته‌بندی آبجو by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.

برنزبسته‌بندی· 2025

Bark Bark بسته‌بندی آبجو

by Dheeraj Bangur

Client: Brandsthan

جایزه برنزی A' Design Award Winner in بسته‌بندی Category

15,152

Verified Award Winner

Verify Award Status for #166240

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bark Bark بسته‌بندی آبجو

Bark Bark Beer مجموعه‌ای پرمیوم از آبجوهای آلمانی با طراحی‌های متمایز و جسورانه است. نسخه Light (۳.۵ درصد ABV) دارای قوطی سفید شیک با لهجه‌های آبی برای القای حسی طراوت‌بخش است. نسخه Dark (۷.۵ درصد ABV) در قوطی مشکی با برجسته‌سازی‌های قرمز عرضه می‌شود که شدت و قدرت را منتقل می‌کند، در حالی که نسخه Regular (۵ درصد ABV) در قوطی زرد پرانرژی با لهجه‌های قرمز و مشکی برای جذابیتی متعادل ارائه شده است. شعار Crafted for the Untamed با ترکیب خطوط دست‌نویس و پررنگ، روحیه‌ای ماجراجویانه را به تصویر می‌کشد.

The Recognition

About the جایزه برنزی A' Design Award

Bark Bark بسته‌بندی آبجو برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Bark Bark بسته‌بندی آبجو انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Bark Bark بسته‌بندی آبجو نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bark Bark Beer is a premium German brand crafted for the bold. It is offered in three variants, Light (3.5% ABV) in a sleek white can with blue accents, Dark (7.5% ABV) in a black can with red highlights, and Regular (5% ABV) in a vibrant yellow can with red and black accents, balancing boldness and approachability. The tagline Crafted for the Untamed merges hand-script with bold modern fonts, capturing the adventurous spirit and fearless edge of the brand.
Dimensions & Packaging: The design utilizes standard 500ml aluminum cans with dimensions conforming to ISO specifications are diameter 66mm (202/211) and Height 122mm (610). The cans feature a sleek matte finish for a premium look and feel, with chrome metallic highlights for accentuating the color details. The packaging ensures durability, stackability, and compatibility with modern filling lines, adhering to industry standards for production efficiency.
Tags: Bark Bark Beer, German Shepherd logo, Bavaria beer inspiration, matte finish cans, chrome accents, adventurous beer branding, modern beer packaging, playful beer identity
Production Technology: The design features aluminum cans with matte finishes for a premium tactile feel. Metallic blue accents in the Light variant, red in the Bold variant, and yellow in the Regular variant are applied with a chrome finish, adding a striking shine to the minimal color palette. Vertical wavy lines in bold gray with a pinch of each variant color represent zeal and joy. This blend of textures and finishes emphasizes a modern, high-quality aesthetic, ensuring durability and visual appeal.
Design Challenge: The creative challenge was blending boldness with joy while honoring Bavaria beer heritage. Internally, I balanced historical significance with a modern, playful brand identity using the German Shepherd as a symbol. Socially, I aimed to break the seriousness of traditional beer branding. Externally, production constraints like ensuring matte finishes and chrome accents aligned with available technology, while research relied on limited but focused online insights to craft a unique narrative.
Research: I conducted self driven exploratory research, analyzing beer brands and identifying a lack of fun in their design. The goal was to create a joyful, bold identity. Inspired by Bavaria, Germany. Known for fine beer and the German Shepherd as a design icon, I chose Bark Bark for its playful appeal. Google insights and German flag colors (black, yellow, and red) influenced the design, blending tradition with a modern flair. The result connects emotionally, setting a new standard in beer branding.
Inspiration: Inspired by Bavaria's untamed spirit, Bark Bark Beer fuses boldness with modern flair. Each variant reflects its unique personality, Light, in a crisp white can with blue accents, offers breezy refreshment. Bold, in sleek black with fiery red, radiates intense character. Regular, in vibrant yellow with red and black, balances flavor for any occasion. Featuring a hand-scripted Crafted font and bold Untamed typeface, Bark Bark Beer is more than a drink. It is an adventure in every can.
Project Duration: The project started in October 2009 in Jaipur and finished in November 2024 in Jaipur.
Operation Flow: This beer can operates like any standard can, featuring a single pull-tab mechanism. The colored matte aluminum ring tab is designed for easy opening with a simple push-down action, ensuring convenience. Users can drink directly from the can or insert a straw for a more refined experience. The pull-tab design ensures an airtight seal until opened, preserving freshness and carbonation, while the ergonomic tab shape allows effortless interaction.