Pass Train بسته هدیه آرزو by Jiwon Jung is a highly esteemed winner of the very prestigious 2025 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.

آهنبسته‌بندی· 2025

Pass Train بسته هدیه آرزو

by Jiwon Jung

Client: Hongik University

جایزه آهنی A' Design Award Winner in بسته‌بندی Category

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Verified Award Winner

Verify Award Status for #167598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pass Train بسته هدیه آرزو

پاس ترین یک طراحی بسته‌بندی ساختاری است که از قطارها الهام گرفته و نماد پشتکار و حرکت رو به جلو است. بسته لکوموتیو (بسته امضا) دارای دودکش برجسته‌ای است که بیانگر انگیزه و جاه‌طلبی می‌باشد. بسته واگن مسافربری مضمون قطار را گسترش داده و ریتم و تداوم را به آن اضافه می‌کند. بسته پایانه به رنگ مشکی، مقصد نهایی و دستیابی به هدف را مشخص می‌کند. بسته امضا دوطبقه این مجموعه را به عنوان جعبه‌ای ممتاز که موفقیت را جشن می‌گیرد، تکمیل می‌کند. این اجزا در کنار یکدیگر یک تجربه هدیه داستان‌گو خلق می‌کنند که هم سفر و هم دستاورد را به تصویر می‌کشد.

The Recognition

About the جایزه آهنی A' Design Award

Pass Train بسته هدیه آرزو برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Pass Train بسته هدیه آرزو انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Pass Train بسته هدیه آرزو به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimensions & Packaging: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tags: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Production Technology: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Design Challenge: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Research: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspiration: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Project Duration: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Operation Flow: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patents: This work is all original images not copyrighted.
Team Members: Design Director : Jiwon Jung
Image Credits: This work is all original images not copyrighted.