Castanea Nectar بسته‌بندی عسل by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2025
Castanea Nectar بسته‌بندی عسل
Client: Kyiv Academy of Applied Arts
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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The Design
About Castanea Nectar بسته‌بندی عسل
کاستانیا نکتار یک طراحی بسته‌بندی برای عسل شاه‌بلوط است. تکنیک تصویرسازی آبرنگ، سبکی و ظرافت گل‌ها و برگ‌های درخت شاه‌بلوط را به تصویر می‌کشد. لوگو از خطوطی نرم و کمی چسبنده استفاده می‌کند تا غلظت و غنای عسل شاه‌بلوط را نشان دهد، در حالی که فرم‌های هندسی و منظم آن یادآور استحکام درخت شاه‌بلوط است. یک زنبور کوچک عناصر لوگو را به یکدیگر پیوند می‌دهد. این عسل در یک ظرف شیشه‌ای ۲۵۰ گرمی با برچسبی به ابعاد ۱۲۵ در ۵۵ میلی‌متر عرضه شده و در جعبه‌ای به ابعاد ۸۵ در ۸۵ در ۱۱۰ میلی‌متر جای گرفته است. این طراحی به درخت شاه‌بلوط به‌عنوان نمادی سبز از شهر کی‌یف اشاره دارد.
The Recognition
About the جایزه برنزی A' Design Award
Castanea Nectar بسته‌بندی عسل برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Castanea Nectar بسته‌بندی عسل انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Castanea Nectar بسته‌بندی عسل نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
- Dimensions & Packaging
- The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm. - Tags
- Logo, gift, pattern, organic product
- Production Technology
- The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
- Design Challenge
- The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
- Research
- The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
- Inspiration
- The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are. - Project Duration
- The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
- Operation Flow
- A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul. - Image Credits
- Implementation, idea, design Inna Kovalenko
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