Marlenka بسته‌بندی by David Kantor is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2025
Marlenka بسته‌بندی
by David Kantor
Client: Marlenka International s.r.o.
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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The Design
About Marlenka بسته‌بندی
طراحی مجدد بسته‌بندی مارلنکا متمرکز بر طراحی تمیز و متمایزی است که حضور قوی در قفسه و تمایز واضح در میان طیف محصولات را تضمین می‌کند. سیستم بسته‌بندی برای پوشش انواع کیک‌ها و دسرهای مبتنی بر عسل طراحی شده و از رویکردی ساختاریافته برای متمایزسازی طعم‌ها، فرمت‌ها و اندازه‌ها استفاده می‌کند. زیبایی‌شناسی بصری درجه یک، جذابیت محصول را افزایش می‌دهد، در حالی که مواد نوآورانه و فناوری‌های چاپ پیشرفته، کیفیت استثنایی را تضمین می‌کنند. این طراحی ظریف نه تنها تجربه مصرف‌کننده را ارتقا می‌دهد، بلکه هویت برند و جایگاه بازاری مارلنکا را نیز تقویت می‌کند.
The Recognition
About the جایزه برنزی A' Design Award
Marlenka بسته‌بندی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Marlenka بسته‌بندی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Marlenka بسته‌بندی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
- Dimensions & Packaging
- The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
- Tags
- marlenka, redesign, packaging,
- Production Technology
- A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
- Design Challenge
- Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
- Research
- The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
- Inspiration
- The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
- Project Duration
- The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
- Operation Flow
- The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
- Team Members
- David Kantor
Radek Vysocký
Vojtěch Halamíček - Image Credits
- David Kantor
Petr Vaněk
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