Kolompeh بسته‌بندی شیرینی by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2025
Kolompeh بسته‌بندی شیرینی
by Sajad Izadi
Client: Reza Sweets and Nuts
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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The Design
About Kolompeh بسته‌بندی شیرینی
قلمپه یک طراحی بسته‌بندی برای شیرینی‌های سنتی کرمانی است که با خرما پر شده و با شیره انگور شیرین می‌شوند. جعبه از مقوا ساخته شده و با مواد آب‌پایه پوشش داده شده تا بسته‌بندی سازگار با محیط‌زیست باقی بماند. تصویرسازی سطوح را می‌پوشاند و شخصیت‌هایی الهام‌گرفته از اجداد کرمانی را با سبیل‌های بلند و لباس‌های تزئین‌شده با نقوش ایرانی به نمایش می‌گذارد. رنگ‌های طلایی و چاپ‌های زنده نشان‌دهنده کیفیت هستند و هر رنگ به یک طعم اشاره دارد. شیرینی‌ها در داخل جعبه روی کاغذ موم مخصوص مواد غذایی چیده شده‌اند. این طراحی هنر بومی را به بازار مدرن پیوند می‌زند.
The Recognition
About the جایزه برنزی A' Design Award
Kolompeh بسته‌بندی شیرینی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Kolompeh بسته‌بندی شیرینی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Kolompeh بسته‌بندی شیرینی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
- Dimensions & Packaging
- Width:224mm Depth:55mm Height:224mm
- Tags
- Packaging design, Sweets , Design, Graphic Design, Illustration
- Production Technology
- In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
- Design Challenge
- Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
- Research
- The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
- Inspiration
- In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
- Project Duration
- The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
- Operation Flow
- At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
- Team Members
- Graphic Designer: Sajad Izadi
- Image Credits
- Graphic Designer: Sajad Izadi
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