Mazuque Comfort انیمیشن سهبعدی by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 جایزه نقرهای A' Design Award in طراحی فیلم، ویدیو و انیمیشن Competition Category.
نقرهفیلم· 2025
Mazuque Comfort انیمیشن سهبعدی
Client: Morgan Studio
جایزه نقرهای A' Design Award Winner in فیلم Category
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The Design
About Mazuque Comfort انیمیشن سهبعدی
این پروژه برای نمایش کلیه ویژگیهای محصول به شیوهای خلاقانه ساخته شد؛ به گونهای که اطلاعرسان باشد اما مزاحم نباشد. هدف، نشان دادن راحتی محصول بود. هنری که از نقاشیها و آثار کلاسیک الهام میگیرد، پیوندی عمیق با مخاطب هدف برقرار میکند. الهامگیری از شاهکارهای نقاشی، نشانه احترام به سنت و همزمان جستجوی نوآوری است.
The Recognition
About the جایزه نقرهای A' Design Award
Mazuque Comfort انیمیشن سهبعدی برنده جایزه نقرهای A' Design Award است، شناختی فوقالعاده معتبر که به طراحیهای سطح بالای زیبا، والا و تأثیرگذار اعطا میشود. برندگان نقره آثاری بسیار درخشان و فوقالعاده خلاقاند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان میدهند. از Mazuque Comfort انیمیشن سهبعدی انتظار میرود اثری شگفتانگیز و نمونه باشد که بهطور چشمگیری حرفهای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقرهای A' Design Award اختراعی بسیار قابلتوجه و ستوده است که سود میرساند و مرزهای هنر، علم، طراحی و فناوری را پیش میبرد. Mazuque Comfort انیمیشن سهبعدی آفرینشی است که به آن بسیار رشک برده میشود، خواستهها را بیدار میکند، احساسات مثبت میآورد و حیرت و شگفتی برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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