Samarqand بسته‌بندی باقلوا by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 جایزه نقره‌ای A' Design Award in طراحی بسته‌بندی Competition Category.
نقرهبسته‌بندی· 2025
Samarqand بسته‌بندی باقلوا
by Sajad Izadi
Client: Hekayat Qand Parsi
جایزه نقره‌ای A' Design Award Winner in بسته‌بندی Category
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The Design
About Samarqand بسته‌بندی باقلوا
سمرقند یک طراحی بسته‌بندی برای باقلوای قزوین است؛ شیرینی سنتی ایرانی که عمدتاً از پودر پسته تهیه می‌شود. جعبه مقوایی با چاپ افست بر پایه UV تولید شده و با پوشش مات پایه‌آب تکمیل شده است که بافتی لمسی ایجاد می‌کند. برجسته‌سازی (امباس) در بخش‌های منتخب، جزئیات و نقاط تأکید را برجسته می‌کند و رنگ‌های متالیک سبز و طلایی حس ارزشمندی را القا می‌کنند. تصویرسازی، تلفیقی از سبک‌های سنتی و مدرن ایرانی است و با استفاده از تصاویر پسته و اشکال لوزی، فرم این شیرینی را تداعی می‌کند. یک جعبه تک‌عددی نیز برای خریدهای کوچک‌تر ارائه شده است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Samarqand بسته‌بندی باقلوا برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Samarqand بسته‌بندی باقلوا انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Samarqand بسته‌بندی باقلوا آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge. - Dimensions & Packaging
- Width: 260mm Depth: 38mm x Height: 200mm
- Tags
- Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
- Production Technology
- In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience. - Design Challenge
- Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts. - Research
- Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable. - Inspiration
- In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth. - Project Duration
- The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
- Operation Flow
- The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel. - Team Members
- Graphic Designer: Sajad Izadi
- Image Credits
- Graphic Designer: Sajad Izadi
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