Heavens Elix چای کامبوچا by Sajindas Devidas is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی بستهبندی Competition Category.
برنزبستهبندی· 2025
Heavens Elix چای کامبوچا
Client: Heavens Elix
جایزه برنزی A' Design Award Winner in بستهبندی Category
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The Design
About Heavens Elix چای کامبوچا
طراحی کامبوچای Heavens Elix با گرادیان خیرهکننده صورتی تا نارنجیاش که بهطور کامل با طعم تازهکننده هیبیسکوس هماهنگ است، مخاطب را مجذوب میکند، در حالی که انواع لیمو و بلوبری با رنگهای زنده خاص خود برجسته شدهاند. تایپوگرافی پررنگ سریف Elix زیباییشناسی ممتاز را منتقل میکند و ابرهای نرم و گلهای ظریف هیبیسکوس، فضایی طبیعی و تقریباً اثیری را القا میکنند. طرحبندی مینیمال و متعادل، وضوح و سهولت خواندن را تضمین میکند و نشان دایرهای کوچک با آیکون گلی، لمسی ظریف میافزاید و جوهره ارگانیک برند را تقویت میکند.
The Recognition
About the جایزه برنزی A' Design Award
Heavens Elix چای کامبوچا برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحیهای برجستهای اعطا میشود که با خلاقیت، نبوغ و زیرکی متمایز میشوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاقاند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید میکنند. از Heavens Elix چای کامبوچا انتظار میرود شیئی بسیار ارجمند، ستوده و دوستداشتنی باشد که بهطور چشمگیری حرفهای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویهها را در هنر، علم، طراحی و فناوری در خود جمع میکند و به سبب توجه به جزئیات برجسته است. Heavens Elix چای کامبوچا نیازها را زیبا برآورده میکند، به خواستهها دست میزند، احساسات را مجذوب میسازد و کنجکاوی را برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heavens Elix can design stands out with its vibrant pink-to-orange gradient, giving it a fresh and inviting look that matches the hibiscus flavor. The elegant typography, with "ELIX" in a bold serif font, adds a premium feel, while the soft clouds and delicate hibiscus flowers create a natural, almost dreamy vibe. The minimal yet well-balanced layout makes the text easy to read without feeling cluttered. The small circular emblem with a floral icon adds a refined touch, reinforcing the organic method.
- Dimensions & Packaging
- Height: Approximately 4.8 inches 12.2 cm
Diameter: Approximately 2.6 inches 6.6 cm
Volume: 12 US fluid ounces 355 ml - Tags
- Product Design, Label Design, Kombucha tea, Visual Design
- Production Technology
- The Heavens Elix Kombucha packaging blends premium aesthetics with an approachable design. A deep pink to warm orange gradient evokes vitality and wellness while soft cloud motifs and floral overlays enhance its organic feel. Bold serif typography adds sophistication complemented by clear sans serif descriptors. Sustainable aluminum cans UV spot printing and a semi-matte finish ensure quality and eco conscious appeal. Each flavor Hibiscus Lemon and Blueberry features distinct yet cohesive colorways.
- Design Challenge
- The creative challenge was to design something distinctively unique, setting it apart from competitors, with an eye-catching appeal that would attract users and encourage them to purchase the product.
- Research
- Design research for Heavens Elix focused on understanding what customers value most unique flavors easy to use packaging and a healthy product. We explored different ways to make the bottles and cans both attractive and practical ensuring they stand out on shelves. The research also looked at how people interact with kombucha packaging leading to designs that are not only visually appealing but also functional and convenient for everyday use.
- Inspiration
- This design is inspired by nature, luxury branding, and modern health-conscious aesthetics. The pink-to-orange gradient reflects the vibrant hues of hibiscus flowers and tropical sunsets, evoking freshness and energy. The soft cloud elements create a light, airy feel, reinforcing purity and a "heavenly" essence that aligns with the brand name. The elegant typography and minimalist layout suggest a premium, sophisticated product, standing apart from the more rustic designs.
- Project Duration
- This project started on March 10th 2025 and finished on March 20th, at Columbus Ohio
- Operation Flow
- Heavens Elix's bottle or tin can is designed to be user friendly and functional. To enjoy the drink, simply open the can or bottle and pour it into a glass or drink directly. The bottle keeps the kombucha fresh, and the can is lightweight, making it easy to carry. The key feature is its ability to keep the drink naturally fizzy and full of flavor. It performs better because of its high quality ingredients, ensuring a refreshing and healthy experience with every sip.
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