1045 Coffee Beans بسته‌بندی by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2025
1045 Coffee Beans بسته‌بندی
Client: 1045 Coffee
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #172358The Design
About 1045 Coffee Beans بسته‌بندی
طراحی بسته‌بندی قهوه ۱۰۴۵ با لوگوی الماس‌شکل و اعداد برجسته ۱۰۴۵، ارتفاع شهر کلگری را به تصویر کشیده و نمادی از منظره کوهستانی نمادین این شهر است. خطوط پرسپکتیو، سایه‌های کوهستان و مزارع قهوه را تداعی می‌کنند و از تصاویر سنتی کوهستان فاصله می‌گیرند. پالت رنگی الهام‌گرفته از تون‌های قهوه، از سایه‌های تیره‌تر برای اسپرسو و سایه‌های روشن‌تر برای ترکیب‌های فیلتر استفاده می‌کند. کیسه‌های سنتی مشکی قهوه و برچسب‌های استیکر ممتاز، کارکرد و ظرافت را در هم می‌آمیزند و ضمن تضمین شناخت، تعهد برند به کیفیت و صنعت‌گری را منعکس می‌سازند.
The Recognition
About the جایزه برنزی A' Design Award
1045 Coffee Beans بسته‌بندی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از 1045 Coffee Beans بسته‌بندی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. 1045 Coffee Beans بسته‌بندی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
- Dimensions & Packaging
- Label size 110 x 160 mm, coffee bag 135 x 260 mm
- Tags
- packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
- Production Technology
- The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
- Design Challenge
- The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
- Research
- The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
- Inspiration
- The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
- Project Duration
- Calgary, Canada, the project began in May and ended in August, 2024
- Operation Flow
- The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
- Team Members
- Natalya Bilousova
- Image Credits
- Natalya Bilousova, 2025
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