Kweichow Moutai Osaka Expo Edition بسته‌بندی مشروبات الکلی by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2026 جایزه طلایی A' Design Award in طراحی بسته‌بندی Competition Category.
طلابسته‌بندی· 2026
Kweichow Moutai Osaka Expo Edition بسته‌بندی مشروبات الکلی
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Moutai Co., Ltd.
جایزه طلایی A' Design Award Winner in بسته‌بندی Category
- 48,489
- Verified Award Winner
- Verify Award Status for #177057
The Design
About Kweichow Moutai Osaka Expo Edition بسته‌بندی مشروبات الکلی
نسخه اکسپو اوزاکا کوئیچو موتای (Kweichow Moutai) یک طراحی بسته‌بندی برای مشروبی یادبود است که به مناسبت نمایشگاه جهانی اکسپو ۲۰۲۵ اوزاکا خلق شده است. فرم این بسته‌بندی از نمای بیرونی پاویون چین الهام گرفته و یادآور کتاب‌های سنتی چینی ساخته‌شده از تیغه‌های بامبو است. بطری سرامیکی درون یک منظره فلزی قرار گرفته و جعبه از تخته بامبوی سازگار با محیط زیست، فلز و چرم مصنوعی ساخته شده است. یک خط زمانی فلزی روی سطح بالایی جعبه، رابطه دیرینه میان این برند و نمایشگاه جهانی را نشان می‌دهد. دستگیره‌ای فلزی به شکل خمره شراب در امتداد این خط زمانی می‌لغزد و با چرخش، جعبه را باز می‌کند.
The Recognition
About the جایزه طلایی A' Design Award
Kweichow Moutai Osaka Expo Edition بسته‌بندی مشروبات الکلی برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از Kweichow Moutai Osaka Expo Edition بسته‌بندی مشروبات الکلی انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Kweichow Moutai Osaka Expo Edition بسته‌بندی مشروبات الکلی احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
- Tags
- Chinese Baijiu packaging, packaging design, commemorative wine
- Production Technology
- It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
- Design Challenge
- The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
- Research
- Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand - Inspiration
- The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
- Project Duration
- The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
- Operation Flow
- Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
- Team Members
- Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang - Image Credits
- Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
